Dating iOS App Case Study

Context

Dating has always attracted people everywhere; may it be for finding a lifetime partner, or also for spending quality time with a companion. All this led to our client’s intent to develop an app for dating that will be unique. Moreover, this desire also evolved from the fact that people are spending more time on their smart phones these days, and this app would help them find mates while on the go. With lot of apps already out in the market, our client wanted a dating app that would be different and be easy to use without bothering users with unnecessary payments and other such stuff. All this formed the base for this dating app project.

The Project Dynamics

The client contacted Prismetric for development of an unique dating app which was interactive, feature-rich and also easy to use. Our client’s intent was clear – Remove hurdles and unnecessary troubles for users while developing this app.

The moment our expert team for app development understood the requirement, they found just one challenge; to search for all such apps and find the root cause of worry in all of them. However, as is the usual case, our research team got to work immediately and only stopped once all relevant information was at hand.
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The Solution

We knew right from the initiation of this project that research needed to be strong. We were not much concerned about development as we had complete faith in our abilities. So once the research work was over, the development stage was not much of a hassle. This was partly because we had understood the project requirement correctly and also that our team has the capability of wrecking their brains to develop wonders and achieve the impossible.

We knew that since the app was a dating one, the target audience was young. This meant that the app needed to attract this particular age group. Interactivity was our prime focus as youngsters are tech savvy these days. The end product was exactly according to client needs.

The Outcome

We were proud of our work once it was completed and so was our client. Some of the amazing features of this dating app are as follows:

  • Ability of finding meeting venues with Suggest-A-Date feature
  • Liking or passing people is a secret with this app
  • Messaging and chatting is free
  • Discover quirky venues in your neighborhood

This app is making waves over iTunes and can be downloaded free of cost.