A Guide to Fintech Startup That Won’t Disappoint You - Prismetric

A Guide to Fintech Startup That Won’t Disappoint You

Fintech Startup – what you must know

Today, everyone can manage their personal and professional work through handheld gadgets. Fintech apps are just a part of such facilities through which users can easily manage or control their finances, avail of a loan, trade stocks, invest in cryptocurrency or manage their banking. To take the full benefit of the change of interest, the key is to hire experts for app development services to build remarkable fintech apps and further can power them up with the latest technologies such as Artificial Intelligence.

The growth in the fintech business is promising and numbers support this very fact. According to Statista, the industry is likely to touch a revenue of 188 bn. Euros by 2024.

Another report by research firm Valuates quotes the global fintech market size (present and forecast) hitting USD 124.3 million by 2025 with a striking compound annual growth rate of 23.84%.

These figures are enough to trigger all adventurous entrepreneurs to go for a fintech startup. If you are one of them with a question about how to create a fintech company, this piece of writing is for you!

What is a Fintech startup?

Simply put, a fintech startup is nothing but a company that utilizes the best of technologies to assist their customers with all finance needs right from handheld devices. A fintech company, today, compete (and probably wins) with traditional financial service providers because it offers everything with ease and quickness through a fintech mobile application.

Why is a fintech startup profitable?

If you think what are the business benefits of a fintech startup, there are many. Especially after the advent of the latest technologies such as artificial intelligence and machine learning, not just individuals but also retail investors and giant finance companies also prefer collaborating or taking the help of finance startups to accelerate various procedures they intend to do. Here are some benefits to mention –
Benefits of a Fintech Startups


As mentioned earlier, a fintech startup comes with promising growth and numbers tell the story. Various research firms including Statista have several reports on their portal that indicate whopping revenue from the fintech industry worldwide steadily increased over a period. In the future, especially in the post-pandemic period, finance technology has gotten a much-required boost from individual investors and giant firms.

Reduced cost

If you think about how to start a fintech startup because it shall cost you a fortune, you would probably cheer the news that fintech business app development won’t cost you an arm and a leg. Just like other mobile app development costs, fintech, too, shall come within your budget. In fact, automatizing finance business shall, over time, prove to be economical. If fintech app development, deployment, and marketing are in the proper place, it shall get you ROI quickly. On the other hand, to investors or users, the overall costs of financial management through an app would be much less.

Convenience & faster approval

Today, anything that is quick and accurate wins the hearts of users. Financial services typically require a lot of legwork and hence there is no convenience. But this was the case yesteryears because today fintech startups come with readymade solutions that are digital. Mobile payment, less paperwork, blockchain & AI integration, and an accurate trading platform – these features have made the fintech mobile app convenient and faster for all financial transactions and deals.

Applying for a loan on an online portal/app has been way more convenient as compared to traditional paperwork. The bank accounts are linked with national security numbers which make legal processes even faster. With such faster procedures, same-day funding through fintech startups is possible. Hence, most entrepreneurs find business potential in the fintech industry.

Advanced security

Today’s investors are quite aware of the security of any business. Digital payment apps, banking apps, digital currency exchange, and other such fintech apps assure that all transactions and trading are securely executed. In addition to that it is to be ensured that the fintech app developed would include a multi-tier payment gateway to give users the safety, they sought after.

Streamline your Fintech startup operations with a mobile app.

How to start a fintech startup?

Fintech startup ideas need a lot of groundwork and carefully built strategies before software solutions are initiated. Here are a few crucial steps you must mind as they build the best global fintech startup apps –

Steps For Fintech Startup

Mind finance licenses & regulations

All countries follow strict guidelines for all financial transactions that happen within and beyond their geographical boundaries. For instance, if you read the guide to banking software development, mentions PCI DSS, CCPA, GDPR, and PSD2 compliances. Similarly, all such fintech apps shall abide by certain sets of licenses and regulations.

Decide the niche from several fintech services

You may need to ask several questions before you think of a fintech startup. There are many types of fintech mobile apps that could be core services in finance or subdomains. Depending on the demographic and psychographic study and analysis, you may identify a finance niche. Some of the popular fintech business apps include –

  • Mobile banking
  • Money lending app
  • Investment management app
  • Insuretech (insurance technology)
  • Blockchain-based (crypto exchange) app
  • Crowdfunding and angel investment app
  • Global money transfer app
  • Loans and advance app
  • eWallet and digital payment app
  • Financial product app

Competitive market and consumer study

Competitive study of peers, competitors, and market trends shall always help you build your business efficiently. In other words, a carefully and strategically started business has the power to withstand any adversity and downturn of the market in the future.

The market research of already popular fintech mobile apps shall provide you with an in-depth analysis of what is required in your customized fintech business software solutions that others are missing. Providing unique features and facilities to investors will make your product lead the market.

There are popular fintech apps available on the market for your pursuit –

  • Stripe
  • Mint
  • Robinhood
  • Oscar Health (insuretech)
  • Coinbase
  • Binance
  • Revolut

Find developers

You may have trending mobile app ideas for startups but unless these ideas are turned into viable products, you are wandering in utopia. Hence, it is imperative to put your thoughts on paper and work on their feasibility. Once the required legwork is done for startup fintech theoretically, it is time to hire fintech developers to build the fintech app of your kind.

Know budget and arrange funds

Selecting the best mobile app developers for your fintech business solutions will follow the step of deciding the budget with the help of your tech partner. Most fintech mobile app development companies would offer you various hiring models that suit your budget and requirements. Selecting the right model will help you build your own team of Fintech developers. Depending on the project size and complexity, the investment may vary. Alternatively, you can also read a sample guide such as the cost to develop a fintech app like Cleo to have a tentative idea about the budget.

Arranging funds for fintech startups has been a major concern for fintech entrepreneurs. You can opt for angel investors or can go for the self-finance (bootstrap) option. Alternatively, crowdfunding or business finance loan is also possible to go for a fintech startup company.

Build software solution for fintech startup

On the one hand, you have a fintech mobile app development company, and on the other, you have arranged the required funds for a fintech startup. That’s it! There are enormous business opportunities for trading platforms, banking software, and other fintech market solutions.

You may ask your software development team to focus on a particular niche or can ask them to develop a super fintech app that houses more than one financial service such as personal finance, payment company app, trading platform, digital payments, financial data security platform, crypto exchange app, and so on.

Elevate your Fintech business revenue with our advanced app.

Fintech startup challenges

All businesses, especially startups, come with some obvious and other unforeseen challenges. Fintech startup challenges are inevitable and you need to brace up your venture to withstand the oddest turmoil in fintech markets. Here are some challenges to mind –

Data security

Unlike mobile app solutions to other industries that may deal with general data, fintech startup businesses have traded in hundreds of thousands of dollars worldwide. Virtual security for finance-based mobile solutions is of paramount importance through establishing high-level security measures. Fintech app development companies are well aware of this fact and hence they would secure the product in multiple ways –

  • Two-factor authentication
  • Biometric authentication
  • Data encryption and obfuscation
  • Real-time notification and alert
  • User behavior analysis


Fintech startups need compliance with government regulations which may include permissions and licenses of several kinds. You may hire a legal advisor for a startup business who can guide you through various procedures. It is worth noting that each region has its own sets of rules and annexures for finance companies.

User retention and UX

User experience is the backbone of any mobile application, and fintech mobile apps are not left out of the fact. Providing the best UI/UX is given priority by mobile app designers and developers, and it is thoroughly conveyed to the fintech startup owners. Fintech app design and development are carefully executed to maintain a perfect balance between aesthetics and security. Further reading of tips to increase user retention in payment apps is recommended.

Types of fintech apps and services

Various types of fintech services are available on the market; you may need to choose one or can go for a mobile app that houses more than one finance service. As the niche industry is taking over the general approach, more and more fintech startups are coming up with a specific purpose of providing specific financial services. Nevertheless, here we list the most common financial services and apps –

Fintech Solutions

Payment and Billing: Probably the most widely used type of fintech application. These include the Payment process, card development, subscription, billing software tools, etc

Personal Finance: Fintech apps for this type include Bill management, personal bank, and credit account management. The expense tracking app is a perfect example of this type of fintech app.

RegTech Finance: Fintech software for this type includes Audit, risk & regulatory compliance software.

Blockchain: Blockchain-based cryptocurrency exchange software in included in this type of fintech solution.

Insurance: This type of finance app has made it easier to avail of services like Personal and corporate insurance, calculator, compare prices, and vehicle insurance easier. Insurance app development cost when compared with the benefits yields better ROI.

Capital Market: Apps for Sales and trading, analysis, and infrastructure guidance for finance companies and institutes have been making the Finance industry scale greater heights.

Wealth Management: Fintech solutions like Investment and wealth management platforms and analytics are helpful in better management of wealth.

Finance Lending: Fintech Applications such as Marketplace lending and finance company software tools are examples of this type. Developing a Loan lending app has made it easier for finance companies to manage all their business aspects more efficiently.

Money Transfer/Remittances: Fintech tools of this type include International and national money transfer and tracking software tools.

Mortgage/Real Estate: The most common apps for this type are mortgage lending, digitization, and finance platforms.

Some of the trending fintech app startups include

Expense Tracking app: With keeping track of your budget turning into a major concern, an application that can help track your expenditure can be a boon. So, knowing expense tracking app development costs can turn out to be a very good step to plan your startup strategy accordingly.

Easily manage your business with an efficient fintech app

Mobile app development evolves every day as newer technologies and tools are introduced in the market. For fintech app development, contemporary tech marvels are integrated to boost fintech products’ efficiency in providing seamless user experience through all-in-one features for finance deals and transactions. Here are a few major technology trends in fintech app development observed today –

Big data

The amount of data produced by hundreds of thousands of users worldwide on any mobile application requires flawless data management. For a fintech startup business, it is even more crucial because it involves finance transactions of millions of dollars every day. Big data management for fintech apps has been a rage these days.

Artificial Intelligence

AI development helps fintech apps recognize and analyze real-time data and through machine learning, it automatically starts recommending the most suitable investment plans and fintech solutions to app users. In addition, such super intelligence also detects any malware or unusual login/practices on the fintech apps and notifies the concerned persons.


Data security especially for fintech startup business apps has been the top priority for any Fintech app development company today. Special precautions are taken to make the app a safe and secure place so that investors on the app find it confident to have transactions on the app without worrying about data breaches or malware attacks.


Much depends on blockchain technology for fintech startup business apps. To make fintech apps reliable and transparent in finance transactions and deals, blockchain technology is used because it uses time-stamped block series of data that are impossible to hack, edit, or amend. The finance data is stored with a decentralized web3 technology and that makes it the best security measure for fintech startups.

Start the process to get your Fintech business to online mode now

Following the steps mentioned in this guide on how to build a Fintech startup business, you can have a foolproof roadmap to get a fully functional and competitive digital product that would lead the Fintech market. Avail of the best developers for hire from Prismetric to build a customized fintech app for your startup business.

FAQs about Fintech Startup App Development

What is fintech startup?

The term ‘fintech’ is a portmanteau, the term coined using two words finance and technology. Hence, in simple words, it means the startup (company) that provides various finance products and services using the best of technologies.

What are the key fintech trends in 2023?

The fintech trends in 2023 shall witness a revolutionary change in serving finance services through technology. Some of the trends, according to Forbes, include embedded finance, alternative financing, environment, social, and governance initiative, and blockchain.

What are the main categories of fintech?

Fintech is a broad term that includes several financial services and products served through technology mediums such as a mobile apps and web portals. Though there are many types of fintech businesses, a few to mention include digital payment, mobile banking, investment and stock services, cryptocurrency exchange app, and the like.

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