Top Web Development Technologies in 2023: Businesses Should Know - Prismetric

Top Web Development Technologies in 2023: Businesses Should Know

Most Popular Web Development Technologies to Beat Competition

There are more than 1.5 billion websites live today on the internet. This shows how website can become an integral part of startups and businesses, and provide advantages. With so much competition, businesses and startups have to add unique features to their websites. Startups or businesses can make their website stand out from the competition by constantly upgrading their websites with the latest web development technologies out there. Being a leading web development company, we know that a few technologies would prove to be game-changers in the coming year.

In this article, we have detailed the most popular web development technologies that will help businesses and startups to take their expansion and reach to the next level.

#1. API-first Approach

API-first Approach

The APIs (Application Programming Interfaces) are software intermediaries that enable efficient communication amongst different software tools. APIs help web developers to create complex functionalities easily.
APIs are like waiters in a restaurant who take the customer’s order to the kitchen and bring the meal they ordered.

An API takes the requests of the users to a system and returns an appropriate response. And API-first web development methodology is very popular amongst web developers today.

There is a wide range of benefits of an API-first design methodology. An API-first web development methodology allows web developers to reuse the same code between projects, thus reducing the development cost.

The API -first approach also increases the speed to market of the project as the web developers do not need to redesign the API architecture whenever they want to add new features to the website. The API approach provides a high level of stability to the website which improves the user experience.

The API approach proves to be a boon for startups as it allows them to benefit from technologies that would otherwise be out of their budget. The Google Maps and Twitter APIs are good examples of how APIs help businesses. The websites can use the API of Twitter to display the tweets from Twitter and Twitter, which in return, gets the benefit of improved traffic. By using the Google Maps API, a website can save a huge amount of money and time that is spent on drawing a map and in adding routing functionality.

Also Read: A Complete Guide on API Development

#2. Motion UI

Motion UI

To make a website more appealing to the users, web designers use attractive animations, graphics, and transitions. Motion UI is a library with the latest front-end technologies and a large number of attractive animations. Motion UI also allows the designers to build custom animations.  Motion UI is especially helpful in increasing the user engagement of the website visitor, which translates into better revenues.

Using Motion UI, the designers can build an attractive welcome screen. A good welcome screen has a positive impact on the customers. The designers can also build beautiful animations to keep the users engaged while the page is loading.

Motion UI allows the designers to play with elements like velocity and bounce to help retain the attention of the users and add to the user experience. Various activities like deleting a message, uninstalling an application need attractive confirmation animations. These attractive confirmation animations make sure that the users do not make any mistakes while completing these activities.

A lot of websites add fun animations to gain popularity. The users like to visit such websites repeatedly to watch the fun animations as they make the content more enjoyable. Using Motion UI, the designers can easily add such fun animations to the website. Motion UI can help websites create a lasting impression on the minds of their users.

#3. Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages

As seen in the below-mentioned chart, the share of mobile phone website traffic has increased substantially in the past decade.


AMP (Accelerated Mobile Pages) is a project launched by Google in October 2015. The aim behind launching AMP was to help web developers build mobile website pages that could load very fast. The enhanced HTML technology behind AMPs helps the developers build really fast websites and web apps.
AMPs prove to be very useful for eCommerce websites as nobody likes to wait on an eCommerce website. According to a study, even a 1-second delay in uploading a website can lead to a 16% reduction in customer satisfaction.

did-you-know-accelerated mobile pages

Apart from improved loading time, AMP also helps the companies improve their visibility in mobile news carousels. This feature attracted news websites like Guardian, The Washington Post, and The New York Times to AMP.

Due to its mobile-friendly nature and faster page load speed times, AMP has proved to be a great tool for ranking sites higher.

AMP improves the server performance by reducing the load on the server. This is because the content on AMP is pre-fetched which reduces the load on the servers. AMP is ideal for those sites that generate immense traffic from mobile as it reduces server load and helps boost the performance of the site.

As an AMP website is stable, user-friendly and easily accessible across all browsers, the website gets more clicks and a better CTR (Click Through Rate). One of AMP’s primary goals is to provide a fast-loading ad experience. Faster ad loading increases the chances that people will see the ads, improving the effectiveness of ads.

#4. Single-page Websites

A single-page website is a website that contains only one page without any additional pages. The idea behind single-page websites was to allow the users to check different information on a single page and contribute towards providing an intuitive user journey. Compared to multi-page websites it is much easier to control the order in which the users consume information on a single-page website. This is because it is very easy to retain the attention of visitors on a well-structured single-page website than on a multi-page website.

Single-page websites are perfect for mobile as the users have a much better experience when they have to view only one page.

A single-page website is great for image-heavy websites as it is easy to place high-quality photos on the website. A single-page website is more affordable to build and maintain. A multi-page website takes around 3-5 times more time and effort to build than a single-page website. A single-page website is great for brands that want to build a website fast. It is easy to maintain a single-page website as if there is something that needs to be adjusted, added or removed, it’s all in one page.

#5. Voice Search Optimization

Voice Search Optimization

According to the search engine giant Google, around 1 out of 4 people today use voice search on the internet. The simplicity of voice search is what lures users towards it. Voice search allows the users to just speak instead of writing and typing and see the search results on their screens.

As the popularity of voice search grows, companies like Google and Amazon are working towards making the user experience better. Voice search will also help improve a website’s ranking. While with traditional web search, the users are forced to type and open a web page, with voice search, they just need to ask a question like they would to a human and the browser displays them the results.

Many devices like Amazon Alexa and Google Home allow the users to do a hands-off voice search.  Another benefit of voice search is that it gives the users prompt answers. Unlike web search, the users need not wait for the web page to load to get answers, nor do they need to scroll through various web links. Voice search provides the best answer immediately.

People deem voice assistants to be more trustworthy. This is because Google’s algorithm ensures that the users are provided with the best possible results based on a unique query. This means that if a user receives information from a website through a voice search, it is more likely that they will trust this information. By optimizing the website for voice search, the website owners will make sure that they boost the rankings of their website and, at the same time, gain the trust of their users.

#6. Internet of Things

Internet of Things

The internet of things or IoT can be defined as the interconnectivity of computer devices via the internet. The global IoT market is expected to witness explosive growth over the next few years.


The IoT systems deal with a massive amount of data that is collected through various sensors, processed and then transferred to the cloud servers. The cloud servers then analyze this data and suggest necessary action based on this data. IoT is best for projects that require real-time data transfer and analysis. Sophisticated web solutions will be required in the near future to process the massive amount of data that IoT is capable of collecting.

The IoT technology supports a wide range of devices like beacons, wearable devices, and more. One can collect or render the collected data on any supported device. IoT is a technology that promises to expand the boundaries of technology. IoT supports decision-making by providing better insights. Detailed real-time data analytics can help the startup or business provide its users with better content which in turn will improve user engagement.

IoT is a technology that will help web developers build a fully connected world. It will allow the devices to communicate faster with each other and will result in smarter web solutions. The solutions built with IoT will be scalable, secure, flexible, data-driven, and reliable.

In the future, the role of IoT is expected to grow phenomenally and website owners will need to deliver web solutions to cater to the growing need of IoT.

#7. Artificial Intelligence and Bots

Artificial Intelligence and Bots

Artificial Intelligence (AI) is a technology that promises to shape the future of web development technologies. Sophisticated AI algorithms process large amounts of customer data and show the customers the information that is interesting and relevant for them.

AI systems analyze data like previous purchase history, search history, number of visits to the website and more such factors to identify a pattern in customer behavior. With every visit to the website, the AI systems collect more data about customers. This enables the AI systems to make more accurate and relevant recommendations. AI-enabled smart chatbots are an example of AI technology on websites.

AI-enabled smart chatbots make the communication process more natural. The AI chatbots are especially beneficial for they converse with the customers just like a human executive would and solve issues related to returns, replacement, warranty claims, and the AI systems could even assist the customers with their buying decision.

AI-enabled chatbots are soon going to be the norm as Gartner predicts that AI chatbots will attract around $3.5 billion in consumer as well as business spending by the end of 2021. Websites that want to remain in trend will need to consider implementing an AI-enabled chatbot into their websites. In the future, it is expected that advanced AI solutions will adapt the website according to the user’s needs. The AI systems will analyze the mood and preferences of the customers and make changes in the website in real-time to make the website more suitable for the customer.

The goal of AI systems will be to make the navigation through the website intuitive and provide the customer with the perfect browsing environment.

#8. PWAs


PWAs or progressive web applications are web apps that have the look and feel of a native mobile app. The wide-ranging benefits of PWAs have attracted many companies towards the technology. The first benefit of the PWAs is that they can operate offline. This is a major benefit for people who do not have access to high-speed internet all the time.

Although PWA does not provide full functionality in the absence of the internet, it does provide certain basic functions. PWAs are lightweight and the user does not need to have large free space to install a PWA. This is a great benefit as most modern-day smartphone users are hard-pressed for free space on their smartphones due to the sheer number of files and apps already installed. Moreover, the PWA does not compromise on the user experience and even provides an app icon just like a native app so that users can quickly launch the app.

The development process of PWAs is also less challenging as compared to native applications. One reason for this is that the PWA developers need to monitor only one codebase. The PWAs do not need to go through the long and often complicated process of publishing their app on the Apple and Google app stores. As there is no need to upload a PWA to the app stores, this also eliminates the costly app store publishing fees.

Companies like Forbes, Starbucks, Pinterest, and the Washington Post have trusted PWAs to provide responsive performance to their customers.

Pinterest reported a 60% rise in core user engagements with a PWA.

Another benefit of PWAs is that the PWAs are cost-effective as compared to native apps. The cost-effective nature of PWAs is highly beneficial for startups or for businesses that have a limited budget. The versatile nature of PWAs proves to be a major benefit.

The PWAs can work on any smartphone which supports a web browser. PWAs are good for SEO too. This is because they fulfill the following requirements which are necessary for a high page rank

  • Supports cross-browser compatibility
  • Mobile responsive design
  • Offline capability
  • Fast loading time

These requirements have a great impact on how Google views the app and hence ultimately the ranking of the app.

The hassle of maintaining and updating an app is very less in a PWA. This is because as the PWAs are served through a web browser, the need to update the app manually through an app store is eliminated.

Unlike native apps, with PWA, the user does not need to turn on the auto-update feature or manually update the app. The developers can easily push the updates OTA (Over-The-Air) and update the app without bothering the user about it. Apart from this, while updating, the PWAs use far less data than native apps.

Fast loading time is an important determinant of success for websites. This is because faster loading time translates into a better engagement of the website with users. PWAs have very less loading time, meaning that the users will not have to wait for the website to load even during periods of heavy web traffic.

#9. Responsive Websites (RWD)

The developers today have to ensure that their website is mobile responsive. This is due to the heavy traffic generated from smartphones. 61% of the U.S. web traffic in 2020 came from mobile devices, while desktops were responsible for 35% of the web traffic.

Responsive Websites

The web developers can either build a mobile-first website and then adapt it to the desktop, build a mobile-friendly website that looks the same on mobile and desktop screens or invest in building a responsive web design (RWD).

The RWD approach has garnered significant attention from the developers. This is because the RWD website is a great way for the web developers to ensure proper indexing of the website from the search engine. Good indexing improves the competitive position of the website as compared to other websites.

The RWD websites owe their popularity because they are specifically designed to respond according to the user’s screen size. The website adjusts automatically according to the screen size which helps the website reach many customers on small screens like mobile and tablets.

The RWD websites are SEO friendly and a major reason for this is that the RWD website loads much faster than a desktop website. This feature of the RWD website boosts the rankings of the website as it provides a positive user experience.

A RWD website proves cost-effective as there is no need to build a separate website for small devices. A RWD website is specially designed to fit all screen sizes. A RWD website improves user experience and helps the website reach more people through small devices.

With a RWD website, the web developers do not need to change the content or its layout as all the elements fit perfectly onto different devices. The cost of maintaining two separate websites is eliminated with a RWD and this results in significant savings. There are many website outsourcing companies that develop RWDs according to the specifications provided by the business or startup.

#10. Serverless applications

Serverless Application

Serverless architecture or cloud architecture as it is popularly known experienced a watershed moment in the year 2020. With the onset of the pandemic, the work-from-home culture grew and this gave an impetus to the demand for serverless architecture as it became difficult to manage physical servers. The serverless technology is supported by technology majors like Amazon, Google and Microsoft.

The serverless architecture allows website owners to create, run, and manage the websites without investing in the server infrastructure themselves.

Currently, the emerging web trends suggest that the serverless architecture will help reduce development and support budgets and provide more flexibility to the websites. Serverless technology is the future of IT as it reduces the complexity of the IT infrastructure.

The serverless architecture allows websites to use cloud-based resources to run their applications with constantly changing servers. This feature of cloud servers helps businesses or startups reduce their maintenance costs and ensures decent uptime for the website. Serverless computing allows companies to increase the utilization rates of the hardware. This leads to efficient usage of the hardware and helps the website save money by using less hardware in the long run.

#11. Blockchain Technology

Blockchain Technology

Blockchain has emerged as one of the major web development trends. Blockchain technology is one of the most effective methods of decentralized data storage. The popularity of Blockchain is due to the high level of security that the technology provides. In a Blockchain-based system every transaction is verified and it is almost impossible to tamper with the data. Data security is a significant issue for many websites and the Blockchain technology has the potential to make transactions more secure. There are no intermediaries in a Blockchain transaction which makes the transaction more secure. Also, the lack of intermediaries removes the transaction costs associated with these intermediaries.


Multiple Blockchain trends like asset tokenization, BAAS and others make it a prominent solution for various industry verticals. Many banks and financial services websites have already deployed or are considering deploying Blockchain technology to make their transactions secure.

#12. Push notifications

Push notifications allow the website to notify the users about certain events on their devices. User engagement is critical to ensure better sales. Push notifications have proven their worth as an effective tool for customer engagement.


Push notifications play an important role in bringing the user back to the website, which improves sales. Mobile apps have utilized the push notification feature for a long time now and websites are quickly catching up.

Many websites like Facebook, Google, sports websites and global news platforms use push notifications to engage with their customers. Push notifications can be customized according to the needs and preferences of the websites and their users. The business or startup can avail custom web application development services and consult to build customized push notifications.

Experts believe that many small and medium-sized websites will also adopt push notifications in the near future. Push notifications are likely to take over emails as the preferred form of communication for websites as they have a better CTR (Click Through Rate).

The benefit of push notifications is that the users do not have to save their credentials on the website to receive push notifications. They just need to give their consent and the website will start sending them the push notifications according to their choice. Push notifications can prove to be an effective channel in the marketing mix of a website.

#13. Low-code and no-code web development

Low-code and no-code web development

Keeping up with the constantly updating coding languages proves to be a hassle for the programmers. The low-code and no-code provide the developers with the means to build applications with minimal coding. Low-code and no-code development platforms provide a visual approach to application development. The visual approach to coding makes app development accessible to a greater number of people.

There are two main types of low-code and no-code development platforms. The first type is design-first platforms that have a strong focus on the design of a website. These types of low-code and no-code platforms allow web professionals to automate scaling and positioning to deliver a flawless experience across all devices. The design-first platforms help the developers quickly deliver external-facing web applications for their customers. Web flow, Duda, and Bubble are popular design-first low-code and no-code platforms.

The other type of low-code and no-code platforms are functionality-first platforms. The developers use the functionality-first platforms as internal tools to automate IT processes. Google App maker, Creatio and Airtable are famous examples of functionality-first low-code and no-code development platforms. Normally large organizations use functionality-first platforms because they need strong internal systems that can help them align data, processes, and teams efficiently.

A web development company that wants to build visually appealing sites for its clients should go for design-first low-code and no-code platforms. A company that wants to simplify and speed up its internal development processes through automation should go for functionality-first low-code and no-code platforms.

Read Also: Best Practices and More of Web Application Architecture

How to take advantage of the changing web development trends?

Web development is an ever-changing field. While earlier the field consisted only of certain technologies like HTML, CSS, and JavaScript, it has expanded into a complex woven structure consisting of various technologies. Web development is dependent on the preferences of the users. As the requirements of the users change, so does web development. Web developers need to update themselves to remain relevant constantly. Only a top web app development company like Prismetric can help startups and businesses leverage the power of upcoming web development technologies. We at Prismetric have the required skills and experience to deliver web development projects of any complexity. Please drop us a message and we will contact you to discuss ideas that would help you take your business to the next level.

Our Recent Blog

Know what’s new in Technology and Development

Have a question or need a custom quote

Our in-depth understanding in technology and innovation can turn your aspiration into a business reality.

14+Years’ Experience in IT Prismetric  Success Stories
0+ Happy Clients
0+ Solutions Developed
0+ Countries
0+ Developers

      Contact Us

      Connect With US