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Are you planning to develop an E-learning app like Byju’s? Then first, you must get into the nitty-gritty of details before you delve into the fascinating world of digital education. E-learning has emerged as a big opportunity for educators, and E-learning mobile apps are disrupting the traditional model of learning across the globe. Here we’ll help you understand E-learning apps and the factors considered for developing one for your abode of learning.
E-learning is a simple, location-independent form of learning which uses electronic media as the technology, facilitating fast and widespread dissemination of knowledge.
With internet accessibility spreading to every nook and corner of the world, e-learning has been able to spread its wings. In the past, you had to go to an institution to study. But, at times you were not able to due to unfavorable weather, broken roads, the institute was far away from your place, you opted for a course to upgrade your skills and knowledge at work.
E-learning has helped millions of learners by breaking these barriers. With E-learning, access to knowledge is not bound by location or time as we have entered a new era. And, students or enrolled users can learn at their own pace from the comfort of their homes.
According to a report by Technavio, the global E-learning market is set to grow at 17% CAGR creating an incremental growth of $131.93 billion.
The physical presence of the tutor has ceased to be a necessity now and catering new dimensions in learning. With the entrenchment of cost-effective data services and IT hardware, the Education sector is showing unprecedented growth. This growth provides an enormous trove of opportunities to educators.
Flexibility in allowing the users to learn at their own pace is going to be the biggest driver in the phenomenal growth story of E-learning. Mobile devices are acting as a catalyst in this growth story; learners are becoming more comfortable regarding the use of smartphones and tablets as learning devices.
In the Synchronous E-learning model, there is real-time communication between the tutor and the student. This communication can be a virtual classroom or a webinar wherein the tutors instruct from their premises, and the students connect with the tutors through the app. Doubts and questions can be solved instantly, and students can collaborate with the other students as well based on the features provided. Synchronous E-learning provides the learners with classroom experience from the location of their comfort.
Examples of Synchronous learning:
Asynchronous E-learning does not require the virtual presence of the learner and the tutor. In this mode of E-learning, the tutor or admin uploads the course material and the learners’ progress at their own pace. This mode allows more liberty to the tutor as well as the learner to continue their activities without being directly dependent on the other with aspects regarding respect time and availability.
Examples of Asynchronous learning:
Typically three main types of monetization models can be used for E-learning apps.
A popular way of monetizing your E-learning app is allowing for in-app ads. This method of monetization ensures that the app can be made available for free to users, which often leads to rapid propagation of the app among users. The ads should be relevant to the audience so that they do not come across as being obtrusive.
For example, you can opt for ads related to supplementary course materials from Amazon, or you can allow ads from reputed institutions which provide courses related to the content you are offering.
A basic app is available to all the users free of cost in this model and marketed as a freemium product. This approach ensures that they can get a better idea about the features of the app and decide whether it is the best fit for them and which subscription model to opt. Alternatively, you can give the full-featured E-learning app for free to use for a specific number of days. Another possibility is that you can allow the users to use certain features of the app for free and ask them to pay for premium features.
For example, you can allow app users to access the readable material for free; but, if they want to watch the videos, interact with the tutor, or want to download any material, they will need to pay. Another idea is to allow the users to check the course content by granting them access to the first few lessons for free but asking for payment for the other lessons in the module.
The idea is to make the user more comfortable with E-learning. Once the user gets hooked onto the free version of the app, the premium version is gently pushed. It can include features like getting your doubts cleared by instructors, choosing your favorite instructor according to the subject, having a broader range of learning history, early bird access to new courses launched and other benefits.
An app owner can integrate in-app purchase of courses and materials that are made available either online or offline. The users purchase their favorite courses and pay only for those courses in which they are interested. To hook the users on to the app, you can include a feature which allows the user to view about 20% of the content and then take a call on buying the material.
For example, the user can view about 10 min of video content out of the total 45 min, and if interested, then the user can opt to buy the content. The app can have a security feature, which allows viewing the course material only on the app and not anywhere else; this will prevent piracy of the learning material.
Some basic features required in the educational mobile app accessible to various user roles:
Getting the competitive mode “on” is an effective way of motivating the learners to perform better. An easy way to do this is to add the leader board feature in your E-learning app.
Learners should be able to purchase various courses and other training material from the app without having to move out of the app. You have to make sure to include multiple options of payments in your app based on the courses and the materials. This inclusion will have a positive impact on your sales.
Interactive concepts should be incorporated into the app. This addition can include an activity, game, or exercise in which active involvement of the user is essential. Such engagement will help in sustaining the interest of the learner for a more extended period. The inclusion of some of the latest technologies like Augmented and Virtual Reality will ensure the delivery of a more insightful knowledge and information.
Integrating this feature in your app will drive the user engagement upwards, as the learners will be able to connect with the tutors in a much better way by attending live classrooms. The video feature will prove helpful in clearing their doubts much faster.
Your E-learning app should have a feature that allows easy file sharing between different learners and also among learners and tutors. This feature will enable the learners to easily exchange notes and other documents so that they can solve their doubts quickly. Along with this, a feature allowing discussion in a forum, wherein users taking the same course can easily connect with each other, share ideas, and collaborate to learn. The posts in the discussion forum should be moderated by the admin to avoid misuse of the forum, and the users should receive notifications whenever something new is posted.
Incorporating E-learning analytics in an app will provide invaluable insights to the learners and regarding the areas where they need to improve. For instance, a student might be good at solving math problems, but it won’t be beneficial if the time taken to solve the math problems exceeds the permitted time.
Analytics help in reducing the users drop out ratio, improving training material according to user’s preferences and give the instructors a chance to intervene where the learner is facing difficulties in a particular concept.
The analytics is directly linked to various performance metrics like the time spent on the E-learning module, test results of the module, learner progress ratings, and other measurable factors.
From a business perspective, analytics help in retention of the customers, as the institution can cater to the needs of their learners in the area where they are facing difficulty.
Content is the main selling point of any e-learning app. Integrating a content management system will efficiently aid you in keeping the content of your educational app updated and catering to the needs of the students.
It is essential to listen to your customers so that you know where your app needs improvement. The complaints of your customers can be handled in a better manner if your app has in-app customer support. Hence, our suggestion is to integrate CRM (Customer Relationship Management) system in your app. The FAQs can be answered by a bot to reduce the costs of hiring a human customer service agent.
Gamification of the learning process has successfully proven to improve the involvement of students and employees. See the below stats to look at the mind-boggling numbers clearly depicting the benefits of gamification.
Your e-learning app needs to communicate with the learners in order to keep them updated regarding upcoming classes and other updates in the course content. Imbibing a push notification feature can help in achieving this goal of your app.
Your E-learning app will need the following technology stack to function smoothly.
Cloud Data Storage: Data will be stored on cloud services like AWS.
Database: Various tables will be created, and the details entered accordingly. Eg: MySQL
Frontend development: The development at the front end can be bifurcated based on the type:
UI/UX: This will include each and every aspect of design right from designing the wireframes to the related images and icons to drafting the perfect user experience. Eg: CSS, HTML for webpage designs & Photoshop, Adobe Illustrator, Sketch for Mobile applications
Analytics: Based on the level of analytics to be integrated, you can opt accordingly. Eg: Google Analytics
SMS and verification via phone and voice: These services can be integrated to provide SMS notification and verification services. Eg: Nexmo, Twilio
Email Management: You can manage everything related to email right from registration to resetting passwords to communication for every aspect. Eg: Mandrill, Sendgrid, Mailjet, AmazonSES, and Mailgun
Augmented Reality and Virtual Reality: AR and VR technologies are among the trending ones that have improved the engagement and provided a better understanding about various aspects to the learners improving the overall experience of using the e-learning app as a user.
Payment Gateways: To be used for providing efficient in-app payment methods. Focus on integrating the most common as well as multiple payments to make the payments so that the user can opt the most convenient one. Eg: Credit/Debit Cards, e-wallet, PayPal, Net-banking, Braintree and Stripe
Streaming video: Video streaming feature can be integrated by using services like Agora.io, RTMP, webRTC
The E-learning app development team generally consists of
The cost of developing an E-learning app depends on various factors like:-
Here is a rough idea about the hours it will take to integrate certain functions
User login integration can take up to 60-70 hours (Signup and login screen integration in front end and backend web services). Tell your developer to integrate social login. This will improve the UX by reducing the time to log in.
Integrating different payment gateways like net banking, wallets, credit/debit cards, PayPal, and other modes of payment will take 80-90 hours (for normal payment gateway integration with backend in case of escrow payment gateway it takes more time)
Integrating chat into your app can take up to 250-300 hours (for screen navigation and socket coding in front end and backend). In addition to normal chat, chatbots can also be integrated, which takes additional time.
Integrating standard push notifications into your app will take around 40-50 hours, depending on the requirement.
In this feature, the user will be able to make the learning material available in the offline mode. This will ensure that the user can utilize the contents even in the absence of the internet. Integrating this feature into your app takes 150-200 hours. Time depends on the features required; building a standard feature requires the mentioned time.
MySQL can be used for database integration.
Integrating advertisements into your app can take 50-60 hours.
Video streaming in real-time
Real-time video lectures are the norm today. If you want to integrate this vital feature in your app, it will take around 150-200 hours to integrate this feature. Remember that the above figures are just estimates, and will vary according to the complexity of the app. For example, the app cost would skyrocket if you want your app to support millions of documents and video uploads or if you want to integrate AR and VR capability into your app.
While a simple app with basic features will cost you around $16000-$20000, a complex app with all the bells and whistles can go up based on the features you opt to integrate.
Along with the development costs, you will need to take into consideration certain post-development costs, like Bug fixes, App Store publishing fee, emergency app maintenance fee, and app hosting fee.
You will need a professional mobile app development partner to aid you in realizing your dream of developing an excellent E-learning app. A partner who has a good reputation in the field of mobile app development and has a robust team which will ensure that you do not have a headache while developing the app.
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