Top Mobile App Development Trends that you Ought to Follow in 2020


Since the advent of mobile technology, mobile apps are turning out to be the major source for companies to connect with their targeted customers and expand their business. The mobile apps are essential in the modern era because it is almost impossible to imagine a company without mobile apps. There are mobile apps developed for anything and everything in the modern age. An average person spends two hours of user day on the phone, and the main reason behind this is mobile apps. Be it chatting, ordering food, going to a movie, calling a doctor, booking an air ticket, you name it, and you will have a mobile app for it.

The increase in demand for mobile apps is the reason behind the steep rise in the number of mobile app development service providers over the past decade. As there is a problem of plenty for the businesses, it becomes difficult to choose the right mobile app development company. The organizations need to know their targeted audience and the type of product they are catering to them.

After sorting this, there is an acute need to be aware of the trends as the modern tech market is changing at the rate of knots. As we wait for the turn of the new decade in 2020, here are the elite mobile app development trends that will help you to shape your business in a better manner.

Here we go!

Personalized Experiences

No matter what industry you are associated with, customer satisfaction is still of paramount importance. In 2020, the primary aim of the organization is to remain focused on enhancing the overall experience of the customer. Emphasis is on personalized mobile experiences. This method will not only provide the freedom of choice and expression to the customer, but it will also increase their faith in your company.

The customers can choose the mode of contact, and the company can show related items using AI, design the content according to their likeness. This practice will also have a positive impact on the sale numbers as the customers will always get the information which he/she likes and thus will be more prone to buy the stuff.

Voice Searches

By 2020, 50% of the searches on the mobile app will be through voice search. Thus, you will require a top mobile app development company with astute SEO services. The content inside the mobile app must have keywords according to how your targeted audience speaks. You cannot include difficult words in the content of the mobile app as spoken, and the written language are starkly different everywhere.

In addition to this, due to the relevance of voice searches, the app development service providers should also look to go hyperlocals as that kind of data will bring in more customers. Market leaders such as Google, Amazon, and Apple have already showed great interest in developing voice-based products with Siri, Alexa, and Google Home.

AI will be even bigger

Artificial Intelligence will emerge even stronger in the year 2020, with more and more companies looking to adopt the technology. The global AI market will reach $190 billion by the year 2025. The integration of AI with the process of mobile app development will create smarter mobile apps that could be used for various purposes, such as maintain extensive data, analyzing customer behavior.

The increase in the stature of Artificial Intelligence has also increased the level of creativity of the mobile app developers as they have more freedom to think freely and show their brilliance. For example, Google has introduced Duplex, which is an AI program that has a feature of making calls by itself on your instruction. It can help the local businesses to fix many of their appointments. Duplex is a testimony to the prominence of AI over the years.

Instant apps

Instant apps make life easier for both the developers and the users. Keeping this in mind, Google launched Instant apps in the year 2016. Instant apps are nothing but the native mobile apps that do their functions like websites and in return, can attract the users or the customers with their functionalities.

The instant mobile apps are smaller in size and possess all the features of a website. It provides excellent user experience to the customers, and no device memory is used while storing these apps on the mobile phone. Another strong point of instant apps is that the users can get access to these apps without downloading them and thus can act as a trial for many mobile apps.

Internet of Things

There is no doubt in the fact that the Internet of Things has many diverse uses, and thus it will be a significant trend in the year 2020. According to a study done by Gartner, around 20 billion devices will be connected through IoT, which will generate a business revenue of $300 billion.

The increase in demand for smart homes and increased usage of connected devices in offices are the main reasons behind the steep rise in the market of IoT devices. Moreover, IoT devices are secure, and with the amalgamation of big data, there is no problem in storing all the vital information in a much-synchronized manner. Also, the maintenance of predictive analysis will get a boost up as organizations will have ample data to choose from.

Emphasis on 5 G technology

5G technology mobile networks are 100 times faster than the already existing 4 G networks and have a full bandwidth for the signals to flow. In addition to speed, the technology will also play a significant role in improving Augmented Reality, data security, and the level of 3D gaming. As signal strength will not be an issue with the emergence of the 5G network, a higher number of organizations will be able to do various kinds of work using this technology.


As it has always done, the trends of mobile app development are all set to take center stage and help your business grow. The organizations need to keep a check in order to keep pace with the trends as they will be pivotal in defining your performance in the year 2020. The companies that work to accumulate the changes will thrive in the market, rest will perish.

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