Top 9 Mobile App Development Trends That You Should Consider In 2024 - Prismetric

Top 9 Mobile App Development Trends That You Should Consider In 2024

Top Mobile App Development Trends 2023The global mobile application market size is projected to grow at a CAGR of 13.4% from 2022 to 2030. We expect to see total revenue grow at a CAGR of 7.77%, resulting in $614.40 billion by 2026.

The impressive figures indicate that mobile app development trends and more specifically mobile apps are turning out to be the major source for businesses to connect with their targeted customers and expand their business. with customers’ demands evolving at an electric speed, mobile app solutions remain a one-stop shop to serve distinct needs. Be it chatting, ordering food, going to a movie, calling a doctor, booking an air ticket, you name it, and you will have a mobile app for it. There are numerous app ideas that can blossom into wonderful businesses, all it requires is the thought process and approach of an entrepreneur and hiring the right partner.

The incredible innovation in the mobile app development space makes it difficult to step in with changes. If you want to expand the business by building an application, it’s time to get your hands on the top trends that will steal the show in 2023. Hiring the right company for mobile app development can help your business stand out in the competition with upskilled tech experts on the floor.

What’s more? There is an acute need to be aware of the trends as the modern tech market is changing at the rate of knots. Understanding the business needs, here are the elite mobile app development trends that will help you fully prepare for the year 2023.

Top mobile app development trends to stay ahead of the curve

AI will be even bigger

Artificial Intelligence will emerge even stronger in the year 2023, with more and more companies looking to adopt the technology by hiring the AI developers. The global AI market will reach $190 billion by the year 2025. The integration of AI in the mobile apps developed will make mobile apps smarter that could be used for various purposes, such as maintain extensive data, and analyzing customer behavior. The increase in the stature of Artificial Intelligence has also increased the level of creativity of the mobile app developers as they have more freedom to think freely and show their brilliance. For example, Google has introduced Duplex, which is an AI program that has a feature of making calls by itself on your instruction. It can help the local businesses to fix many of their appointments. Duplex is a testimony to the prominence of AI over the years.

Instant apps

Instant apps make life easier for both the developers and the users. Keeping this in mind, Google launched Instant apps in the year 2016. Instant apps are nothing but the native mobile apps that do their functions like websites and in return, can attract the users or the customers with their functionalities. The instant mobile apps are smaller in size and possess all the features of a website. It provides excellent user experience to the customers, and no device memory is used while storing these apps on the mobile phone. Another strong point of instant apps is that the users can get access to these apps without downloading them and thus can act as a trial for many mobile apps.

Super app

Super apps behave like a superhero that can perform multiple tasks under the hood. A super application comprises multiple apps that are intended to perform multiple functions or provide services. For instance, Uber is facilitating transportation services, restaurant reservations, and more.

The super apps can be consumer-facing or employee-facing apps that provide on-demand features, payment, social media, GPS, eCommerce shopping, and more. As the super app development provides everything under one umbrella, the multi-purpose interface saves space on mobile devices and creates multiple sources of income for businesses with increased user outreach.

According to a survey, the right super app trespasses the digital boundaries and counts on an estimated 98 million day-one-users which would drive the annual spending to over $3.25 billion.

The immersive benefits, skyrocketed usage, future trends, and high business ROI indicates that it makes perfect sense to get build a super app. Know more about super app development as how it makes your businesses successful.

P2P app

Post-corona outbreak, the global P2P Payment market size is projected to reach multi-million by 2028. The steady growth in P2P mobile app development across the world as it makes payment seamless.

The P2P mobile payment services involve real money exchange between two people that are having active user accounts tied with a credit card or bank account number. This method directly sends the money to the users’ accounts. The growth of online payment services is creating a huge demand for P2P payment services.

We expect to see the P2P payment feature in cryptocurrency wallets, independent payment service providers, P2P apps, and social channels with the in-built payment system.

Emphasis on 5G technology

5G technology mobile networks are 100 times faster than the already existing 4G networks and have a full bandwidth for the signals to flow. In addition to speed, the technology will also play a significant role in improving Augmented Reality, data security, and the level of 3D gaming. As signal strength will not be an issue with the emergence of the 5G network, a higher number of organizations will be able to do various kinds of work using this technology.

Mobile wallets

The global mobile wallet market size is expected to reach $46 billion by 2028. The covid-19 pandemic was one of the major reasons why people started using mobile wallets, and it would be safe to say that the habit has stuck. In 2020 alone there were more than 779 billion transactions and the number is expected to rise in the coming years. In 2023, new trends like voice-activated payments, NFC(near-field communication), and biometric authentication will drive the growth northwards for mobile app wallets. This will present an excellent opportunity for mobile wallet app developers. Although with growing competition, mobile wallet developers will need to deploy effective strategies to ensure a better user retention rate, the future of a digital payment app looks great.

On-demand apps

Uber is the torchbearer of on-demand apps and the success of Uber has given rise to a sprawling on-demand app development industry. Around 42% of the adult population has used an on-demand app at least once and by the end of 2025, the on-demand app industry will generate $335 billion in revenue. Apps like Drizly, Soothe, Rover and Postmates are examples of successful on-demand apps. One of the most popular business models in the startup space is the on-demand delivery model. On-demand grocery delivery, on-demand food delivery, on-demand parcel delivery, and on-demand medicine delivery are examples of such a business. There are many benefits of on-demand delivery apps for business owners like

  • Better reach
  • Convenience
  • Attract investors
  • Get repeat business easily

The burgeoning startup ecosystem has produced many on-demand apps till now and the trend is expected to remain strong in 2023 also.

OTT apps

Netflix has awoken the world towards the possibilities of OTT(over-the-top) apps. The OTT market size is expected to reach $88 billion by 2024. The ease of watching their favorite content from their homes, a relatively ad-free experience, and the wide variety of content available are the factors that have contributed to the phenomenal growth of OTT platforms. Many people think that the cost to develop an OTT app is more, this is far from the truth and at Prismetric we build an OTT app at a cost-effective price. Going forward, the following trends will shape the future of OTT platforms

  • Localized content
  • Live streaming
  • AR/VR content
  • Personalized content

Given the popularity of OTT content, we believe that video streaming app development will continue to be a strong trend even in 2023.


The benefits and possibilities of cloud technology in mobile app development are immense. The benefits include reduced web hosting costs, better loading capacity, better security, and streamlined business operations to name a few. With the help of cloud technologies like AWS cloud solution and Dropbox, it is now possible for mobile app developers to build powerful apps that require minimal storage space. The cloud computing market is expected to reach $947 billion by 2026. Trends like hybrid cloud solutions and quantum computing are going to dominate in 2023.

Apps for foldable devices

If you think that it will take time for foldable smartphones to become a rage in the smartphone arena, think again. According to reports, 55 million foldable devices will be shipped across the world by 2025. Tech heavyweights like Samsung, Xiaomi, and Motorola have thrown their weight behind the foldable smartphone technology and we are going to witness a foldable smartphone revolution in the coming year. Mobile app developers have an immense opportunity as the demand for apps for foldable devices is going to rise exponentially in the coming year.

Voice Searches

In the US more than 40% of the searches are accomplished through voice search and the percentage goes higher when we consider the age bracket 25-49. Thus, you will require help from experts to integrate voice search. Now, the content in the mobile app must have keywords according to how your targeted audience speaks. You cannot include difficult words in the content of the mobile app as spoken, and the written language are starkly different everywhere. In addition to this, due to the relevance of voice searches, the app development service providers should also look to go hyperlocals as that kind of data will bring in more customers. Market leaders such as Google, Amazon, and Apple have already showed great interest in developing voice-based products with Siri, Alexa, and Google Home.

Touchless UI

Post-Covid, the concept of a touchless interface picked up the pace to facilitate things getting done while maintaining social distancing. The AI-powered no-touch interface has become a trend in the mobile app development space.

According to Gartner, “By 2023, 50% of all major business applications will include at least one type of no-touch experience.”

Its popular use case is already famous in mobile apps, that’s biometric authentication where eye retina or face detection is used for two-layered authentication purposes. The touchless interface also includes- augmented reality, virtual reality, virtual assistants, IoT, open-air gesture controls, and brain-computer interfaces. We expect to see mobile apps tracking users’ eye movements while scrolling to gain rich insights about users’ preferences.

However, the interfaces are prone to security attacks that require development with great precision to ensure no loose ends.

Camera-based mobile apps

The camera-focused mobile app development trend is gaining traction among various types of applications such as entertainment, social networking, video or audio broadcasting, and communication.

Videoconferencing app market size valued at $25 billion in 2022 is set to grow at 10% from 2023 to 2033 due to the integration of advanced technologies such as AI, machine learning, and IoT that are improving the quality of the apps. The latest pandemic has made it a new norm for inter-team collaboration in the remote workspace.

In the healthcare industry, telehealth solutions turned out as a boon during the Corona outbreak where telemedicine solutions have helped in checking patients’ symptoms and providing necessary treatment without even meeting in person. The telemedicine solution usage increased by 38 times by healthcare professionals- is expected to rise by 35% during 2023-2032.

The popularity of TikTok which has made billions of revenue with its powerful feature of video clips streaming cannot be overlooked.

Personalized Experiences

No matter what industry you are associated with, customer satisfaction is still of paramount importance. Like in 2022 in 2023 as well, the primary aim of the organization is to remain focused on enhancing the overall experience of the customer. Emphasis is on personalized mobile experiences. This method will not only provide freedom of choice and expression to the customer, but it will also increase their faith in your company. The customers can choose the mode of contact, and the company can show related items using AI, design the content according to their likeness. This practice will also have a positive impact on the sale numbers as the customers will always get the information which he/she likes and thus will be more prone to buy the stuff.

Internet of Things

There is no doubt in the fact that the Internet of Things has many diverse uses, and thus it will be a significant trend in the year 2023. According to a study done by Gartner, around 20 billion devices will be connected through IoT, which will generate a business revenue of $300 billion. The increase in demand for smart homes and increased usage of connected devices in offices are the main reasons behind the steep rise in the market of IoT devices. Moreover, IoT devices are secure, and with the amalgamation of big data, there is no problem in storing all the vital information in a much-synchronized manner. Also, the maintenance of predictive analysis will get a boost up as organizations will have ample data to choose from.


As it has always done, the trends of mobile app development are all set to take center stage and help your business grow. Organizations need to keep a check in order to keep pace with the trends as they will be pivotal in defining your performance in the year 2023. The companies that work to accumulate the changes will thrive in the market, rest will perish.

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