Internet of Things and Big Data: the Bonding that will Prosper

Technological evolution has led to the massive increase of data availability for analyzing a majority of the organizations. And, to avail its potential benefits and overcome the significant barriers, companies have to unleash the power of IoT and Big Data. We all know that Internet of Things is the most exciting innovation made perhaps after the Internet as it gives the developers and marketers an opportunity to create and utilize the insights about the customers

As far as Big Data is concerned, there much more than just to organized and synchronize the vast amount of data. The unified Big Data platform is utterly necessary as the modern age companies have transverse multiple data sources that don’t easily work in tandem. Thus, data integration either in batch or real time becomes very important as it has the capability to connect the data from multiple sources either directly or through integration.

IoT and Big Data will also help in forming a bigger picture for the companies as it will provide a 360-degree development and help these companies to expand their wings in every direction. Both in tandem will offer well-researched analysis about the enterprise details and how efficiently the connected devices are working.

A thing or two about IoT

In the present world, IoT technology is all about persuasive connectivity. The sentence means that Internet of Things is everything that is connected to the internet. With the proactive technology, it gives the businesses and the digital marketers the opportunity to get in-depth knowledge about the recent market trends and the consumer behaviors which were unimaginable a few decades ago.

IoT is the fastest growing collection of internet-connected sensors that makes a multitude of internet connections either wired or wireless. Moreover, it is also revolutionizing the industrial things and the outcome has been fantastic.

As far as the future is concerned, IoT will bring re-inventions in the present business models on a larger scale and will help the companies to save millions of dollars with its state-of-art technology. Also according to various researches, Internet of Things will be the largest market by 2019, almost double the size of Smartphone,  tablet, etc. combined.

Thus, with the amalgamation of Big Data, IoT will become even more impactful and will be the force driving the businesses to greater heights.

Therefore, let us find out the opportunities IoT and Big Data present for the organizations in the future and the manner in which the bond will prosper.

Need of Big Data in IoT

As the number of data will increase, it will become impossible for the businesses to sort out them in a perfect order. And without the proper gathering of data, no matter how efficient your IoT system is, the work is bound to get haphazard and disturbed. Therefore, Big Data will provide the much-needed thrust to IoT and provide a prerequisite tapping into the scheme of things.

It will sort out all the relative information in an organized manner that is flowing in from the embedded sensors and will present in the most authentic and structured manner. In addition to this, it will utilize just the needed information and will churn out the rest for further use later.

Providing Real Time Analytics

With the inclusion of Big Data, the analytics of Internet of things will become more specialized, categorized and disciplined. The developed analytical capabilities will supply all the information that is needed while protecting the privacy of the content and the individuals. In addition to this, the Deep learning machine capabilities will also come into the foray and will show great potential in simplifying the customer-client relationship.

The real time analysis will be instrumental in connecting with the audience in a fruitful manner and also solve their queries at a much faster pace. The IoT device will generate continuous streams of data in a highly scalable manner and Big Data will allow the companies to handle a high volume of data and perform an action on it according to the relevance. The action can be based on statistics preparation, metric calculations and analytics.

It should also be kept in mind that in a Big Data scenario, the data is not always a streamlined data. So, the real-time analytics action on the scalable IoT should be done while keeping these differences in mind.

Also Read: Role of Mobile Apps in revolutionizing the world of IoT

Data Storage and Security

When we discuss Internet of Things, the first thing that comes to our mind is a huge and continuous stream of data storage. Big Data here will help the data centers to be well equipped in handling the additional load of heterogeneous data.

With Cloud, IoT will provide emphatic data storage options to the companies that will include the public, private and the hybrid models. These options are needed because, if the company has a sensitive data it will require a high end security for which the private cloud model will be the best fit.

As Big Data and Internet of Things will provide a data that will vary in nature and communication protocol, it requires high range of security. Therefore, each of the IoT devices will have a non-repudiable identification process to gauge the authenticity of the data. With this, the enterprises will get all the details about the connected devices and store it in the database. This multi-layered security system will help in proper network segmentation and data bifurcation and properly configure the IoT system.

Also read: The change data-driven marketing could bring to your Business

Businesses will make merry

The bond between Internet of Things and Big Data will allow the businesses to reach unforeseen heights. It will help the organization to go in their work process with more surety as the data and analysis provided by Big Data would be near to perfection. The connected devices will play a pivotal role in bringing in new customers because of their immersive technology and also with the ease of usage.

Final Words:

The amalgamation of Internet of Things with Big Data will prove to be the most vital forces behind the success of the businesses in the coming year. Apart from providing well sort out and authenticated data, IoT provides a wide range of opportunities to the organizations to expand their business and contact and connect  with the customers in the most innovative manner.

Pallav Mandal

Optimization in any form is beneficial, he believes. Working with Prismetric he has a keen eye on the terms that will actually sell. The deeper he researches the better the output will be, he reveals. While optimizing websites, he spends ample time in blogging his thoughts about interesting tech stories, strategies, and technologies. He eliminates his inferences but includes the facts to nourish his readers with information.