Top 21 Mobile App Development Trends for 2024 and Beyond

The global mobile application market size is projected to grow at a CAGR of 13.4% from 2022 to 2030. We expect to see total revenue grow at a CAGR of 7.77%, resulting in $614.40 billion by 2026.

The impressive figures indicate that mobile app development trends and more specifically mobile apps are turning out to be the major source for businesses to connect with their targeted customers and expand their business.

The incredible innovation in the mobile app development space makes it difficult to step in with changes. If you want to expand the business by building an application, it’s time to get your hands on the top trends that will steal the show in 2024.

There is an acute need to be aware of the trends as the modern tech market is changing at the rate of knots. Understanding the business needs, here are the elite mobile app development trends that will help you fully prepare for the year 2024.

Top mobile app development trends to stay ahead of the curve

1. AI and Machine Learning

The global artificial intelligence market is forecasted to experience substantial growth, with a projected annual increase of 28.46% from 2024 to 2030. By 2030, the market is expected to reach a total valuation of $826.70 billion, reflecting the increasing adoption of AI technologies across various industries worldwide.

AI and machine learning are transforming mobile apps more than ever in 2024. The focus has shifted to personalized AI experiences that adapt to user behavior. For example, Generative AI use cases allows apps to create content on the fly, such as images or even recommendations, making interactions smoother and more dynamic.

Apps are also leveraging AI to offer personalized experiences. Think about how Spotify or Netflix suggest music and shows based on your preferences. This personalized touch keeps users engaged and loyal. It’s clear that AI isn’t just smart, it is a game-changer for app engagement.

So now if you want to keep up with this trend, look for artificial Intelligence development services that will help you build apps that can deliver more personalized experiences. These services will help you create smarter apps that respond in real time, ensuring users feel more connected and valued. Expert AI companies can drive engagement and foster long-term loyalty with apps that adapt to each individual’s needs.

2. Instant apps

Instant apps are becoming a major trend in 2024, allowing users to access app features without downloading the full app. This reduces the friction of large downloads and encourages immediate engagement. According to Google Play, instant apps have been shown to increase conversion rates, as users can test the app before committing to a full install.

Businesses benefit greatly from instant apps by offering demos or limited functionality, which increases user interaction. Stats show that 25% of downloaded apps are used only once before being deleted, so instant apps reduce this risk by giving users a better idea of what to expect before downloading the full app.

Instant apps also improve user retention by providing a seamless experience that loads quickly and requires less storage space. With 218 billion app downloads globally in 2024, instant apps are key to capturing attention in a crowded market and encouraging longer user engagement

3. Super app

Super apps behave like a superhero that can perform multiple tasks under the hood. A super application comprises multiple apps that are intended to perform multiple functions or provide services. For instance, Uber is facilitating transportation services, restaurant reservations, and more.

The super apps can be consumer-facing or employee-facing apps that provide on-demand features, payment, social media, GPS, eCommerce shopping, and more. As the super app development provides everything under one umbrella, the multi-purpose interface saves space on mobile devices and creates multiple sources of income for businesses with increased user outreach.

According to a Statista survey, the right super app trespasses the digital boundaries and counts on an estimated 98 million day-one-users which would drive the annual spending to over $3.25 billion.

The immersive benefits, skyrocketed usage, future trends, and high business ROI indicates that it makes perfect sense to get build a super app. Know more about super app development as how it makes your businesses successful.

4. P2P app

The P2P payment market size was valued $3.21 trillion in 2023. Now it is projected to grow by over 15% annually and it will reach $13 trillion by 2032. The steady growth in P2P mobile app development across the world as it makes payment seamless.

The P2P mobile payment services involve real money exchange between two people that are having active user accounts tied with a credit card or bank account number. This method directly sends the money to the users’ accounts. The growth of online payment services is creating a huge demand for P2P payment services.

We expect to see the P2P payment feature in cryptocurrency wallets, independent payment service providers, P2P apps, and social channels with the in-built payment system.

5. Blockchain Integration

Blockchain is no longer just for cryptocurrencies; it’s making waves in mobile app security. In 2024, decentralized apps (dApps) and blockchain-based payments are becoming mainstream, providing more secure ways for users to interact and make transactions.

Blockchain-based payment systems make transactions more transparent and safe. Apps like Coinbase are using this tech to protect user data and reduce fraud risks. And dApps, popular in industries like gaming and finance, are giving users more control over their information. Blockchain is truly enhancing both security and transparency in mobile apps.

6. Emphasis on 5G technology

2024 is seeing 5G technology truly revolutionize mobile apps. Faster speeds and lower latency are unlocking new possibilities, especially in AR, VR, and cloud gaming. These technologies run smoother, thanks to 5G, delivering a more immersive experience to users.

For example, apps like Snapchat use AR filters that feel almost instant with 5G. Cloud gaming platforms, such as Google Stadia, allow users to enjoy high-quality gaming without high-end hardware. As 5G expands, these mobile experiences will only get better and more interactive.

7. Mobile wallets

The global mobile wallet market size is expected to reach $46 billion by 20 28. The covid-19 pandemic was one of the major reasons why people started using mobile wallets, and it would be safe to say that the habit has stuck. In 2020 alone there were more than 779 billion transactions and the number is expected to rise in the coming years.

This will present an excellent opportunity for mobile wallet app developers. Although with growing competition, mobile wallet developers will need to deploy effective strategies to ensure a better user retention rate, the future of a digital payment app looks great.

8. Edge Computing

With the increasing demand for real-time data processing, edge computing is becoming essential in mobile app development. Unlike traditional cloud computing, edge computing processes data closer to the device itself, reducing latency and improving performance. This allows apps to deliver faster, more responsive experiences without heavily relying on the cloud for data storage and processing.

In 2024, edge computing is playing a crucial role in enhancing app performance in areas like gaming, healthcare, and smart home devices. By reducing the amount of data sent to distant servers, edge computing enables apps to offer real-time insights and smoother interactions, particularly in apps that require high computational power.

9. On-demand apps

Uber is the torchbearer of on-demand apps and the success of Uber has given rise to a sprawling on-demand app development industry. Around 42% of the adult population has used an on-demand app at least once and by the end of 2025, the on-demand app industry will generate $335 billion in revenue. Apps like Drizly, Soothe, Rover and Postmates are examples of successful on-demand apps.

One of the most popular business models in the startup space is the on-demand delivery model. On-demand grocery delivery, on-demand food delivery, on-demand parcel delivery, and on-demand medicine delivery are examples of such a business. There are many benefits of on-demand delivery apps for business owners like

• Better reach
• Convenience
• Attract investors
• Get repeat business easily

The burgeoning startup ecosystem has produced many on-demand apps till now and the trend is expected to remain strong in 2024 also.

10. OTT apps

Netflix has awoken the world towards the possibilities of OTT(over-the-top) apps. The Global OTT services market was valued at $70.08 billion in 2024 and is expected to skyrocket to $229.97 billion by 2032, growing at a 16% annual rate.

The ease of watching their favorite content from their homes, a relatively ad-free experience, and the wide variety of content available are the factors that have contributed to the phenomenal growth of OTT platforms.

Many people think that the cost to develop an OTT app is more, this is far from the truth and at Prismetric we build an OTT app at a cost-effective price. Going forward, the following trends will shape the future of OTT platforms

• Localized content
• Live streaming
• AR/VR content
• Personalized content

Given the popularity of OTT content, we believe that video streaming app development will continue to be a strong trend even in 2024.

11. Cloud Computing Apps

The benefits and possibilities of cloud technology in mobile app development are immense. The benefits include reduced web hosting costs, better loading capacity, better security, and streamlined business operations to name a few.

With the help of cloud technologies like AWS cloud solution and Dropbox, it is now possible for mobile app developers to build powerful apps that require minimal storage space. The cloud computing market is expected to reach $947 billion by 2026. Trends like hybrid cloud solutions and quantum computing are going to dominate in 2024.

12. Mobile App Security

With data privacy concerns rising in 2024, mobile app security has become a top priority. One of the leading trends is biometric authentication, which offers faster and more secure access through facial recognition and fingerprint scanning. According to Statista, 80% of global users now prefer biometric authentication over traditional passwords, as it simplifies login and protects personal data.

Alongside biometrics, end-to-end encryption is a vital security measure. This technology ensures that data is encrypted from sender to receiver, reducing vulnerabilities. In fact, apps like WhatsApp and Signal have reported over 2 billion users who trust their encrypted communications to stay secure, highlighting the importance of encryption in today’s mobile app landscape.

13. Minimalism in UI/UX

Minimalist design continues to rise in popularity due to its focus on simplicity and usability. By eliminating unnecessary elements, this approach enhances navigation and reduces cognitive overload. Users can complete tasks more efficiently, and research shows that 62% of users are more likely to engage with apps that offer clean, minimalist designs.

Minimalism often features clear layouts, white space, and easy-to-read typography. Apps like Google Keep and Airbnb use this design style to create intuitive experiences that are visually appealing and easy to navigate. The impact is evident: apps designed with a minimalist approach have seen a 30% increase in user retention, according to Buildfire.

14. Apps for foldable devices

If you think that it will take time for foldable smartphones to become a rage in the smartphone arena, think again. According to reports, 55 million foldable devices will be shipped across the world by 2025.

Tech heavyweights like Samsung, Xiaomi, and Motorola have thrown their weight behind the foldable smartphone technology and we are going to witness a foldable smartphone revolution in the coming year.

Mobile app developers have an immense opportunity as the demand for apps for foldable devices is going to rise exponentially in the coming year.

15. Voice Searches

In the US more than 40% of the searches are accomplished through voice search and the percentage goes higher when we consider the age bracket 25-49. Thus, you will require help from experts to integrate voice search. Now, the content in the mobile app must have keywords according to how your targeted audience speaks.

You cannot include difficult words in the content of the mobile app as spoken, and the written language are starkly different everywhere.

In addition to this, due to the relevance of voice searches, the app development service providers should also look to go hyperlocals as that kind of data will bring in more customers.

Market leaders such as Google, Amazon, and Apple have already showed great interest in developing voice-based products with Siri, Alexa, and Google Home.

16. Touchless UI

Post-Covid, the concept of a touchless interface picked up the pace to facilitate things getting done while maintaining social distancing. The AI-powered no-touch interface has become a trend in the mobile app development space.

The global market for gesture recognition and touchless sensing is anticipated to expand from USD 24.6 billion in 2024 to USD 62.2 billion by 2029, reflecting significant growth driven by advancements in technology and increasing adoption across various industries.

Its popular use case is already famous in mobile apps, that’s biometric authentication where eye retina or face detection is used for two-layered authentication purposes. The touchless interface also includes- augmented reality, virtual reality, virtual assistants, IoT, open-air gesture controls, and brain-computer interfaces. We expect to see mobile apps tracking users’ eye movements while scrolling to gain rich insights about users’ preferences.

However, the interfaces are prone to security attacks that require development with great precision to ensure no loose ends.

17. Camera-based mobile apps

The camera-focused mobile app development trend is gaining traction among various types of applications such as entertainment, social networking, video or audio broadcasting, and communication.

Videoconferencing app market size valued at $25 billion in 2022 is set to grow at 10% from 2023 to 2033 due to the integration of advanced technologies such as AI, machine learning, and IoT that are improving the quality of the apps. The latest pandemic has made it a new norm for inter-team collaboration in the remote workspace.

In the healthcare industry, telehealth solutions turned out as a boon during the Corona outbreak where telemedicine solutions have helped in checking patients’ symptoms and providing necessary treatment without even meeting in person. The telemedicine solution usage increased by 38 times by healthcare professionals- is expected to rise by 35% during 2023-2032.

The popularity of TikTok which has made billions of revenue with its powerful feature of video clips streaming cannot be overlooked.

18. Beacon Technology

Beacon technology is a growing trend in mobile apps, particularly for location-based services. These small, wireless transmitters use Bluetooth Low Energy (BLE) to send signals to nearby smartphones, offering personalized interactions. By 2026, the global beacon market is expected to reach $31.5 billion, highlighting its expanding use in industries like retail and travel.

Businesses use beacons to offer customized promotions when customers are nearby. For example, retailers send personalized discounts straight to customers’ phones as they walk past. This technology significantly improves customer engagement and drives foot traffic into stores.

Beacon technology also enhances indoor navigation in large venues, like airports and malls, helping users find their way. It’s becoming essential for businesses that want to offer seamless, location-based user experiences.

19. Chatbots

Chatbots have transformed customer service by offering instant, automated responses to user queries. With the help of AI-powered chatbots, businesses can handle a wide range of customer interactions without needing human assistance. It’s projected that 85% of customer service interactions will be handled by chatbots by 2024.

These virtual assistants not only save time but also improve user satisfaction by offering 24/7 availability. Chatbots are becoming smarter, using natural language processing (NLP) to understand and respond to user needs more effectively, creating a seamless experience.

From e-commerce platforms to healthcare apps, chatbots are being integrated across industries. Apps like Sephora and H&M use chatbots to assist customers with personalized recommendations, driving sales and boosting user engagement.

20. Personalized Experiences

No matter what industry you are associated with, customer satisfaction is still of paramount importance. Like in 2022 in 2023 as well, the primary aim of the organization is to remain focused on enhancing the overall experience of the customer. Emphasis is on personalized mobile experiences. This method will not only provide freedom of choice and expression to the customer, but it will also increase their faith in your company.

The customers can choose the mode of contact, and the company can show related items using AI, design the content according to their likeness. This practice will also have a positive impact on the sale numbers as the customers will always get the information which he/she likes and thus will be more prone to buy the stuff.

21. Internet of Things

There is no doubt in the fact that the Internet of Things has many diverse uses, and thus it will be a significant trend in the year 2024 and beyond. According to a study done by Gartner, around 20 billion devices will be connected through IoT, which will generate a business revenue of $300 billion.

The increase in demand for smart homes and increased usage of connected devices in offices are the main reasons behind the steep rise in the market of IoT devices.

Moreover, IoT devices are secure, and with the amalgamation of big data, there is no problem in storing all the vital information in a much-synchronized manner. Also, the maintenance of predictive analysis will get a boost up as organizations will have ample data to choose from.

How Can Prismetric Help You Stay Ahead of the Latest Mobile App Trends?

Prismetric is a leading mobile app development company in USA, Saudi Arabia, Australia and Other parts of the world. We understand that staying on top of the latest mobile app trends is essential for business growth and user satisfaction. Our step-by-step approach ensures that your app remains at the forefront of innovation, integrating the latest design trends and technologies to deliver cutting-edge solutions.

Our team of over 200 mobile app development experts has helped global brands and startups alike build feature-rich, trend-driven apps. With our mobile app development services, we ensure your app adopts the latest advancements—from AI-powered personalization to 5G-enhanced experiences to keep users engaged. We have worked with clients across various industries, delivering apps that not only meet expectations but surpass them.

Partnering with Prismetric means more than just staying updated—it’s about leading the market with future-ready solutions. Whether you’re a growing startup or an established business, we’re here to guide you through every step of the app development process. Ready to take your app to the next level? Get in touch with our experts today!

Conclusion

As it has always done, the trends of mobile app development are all set to take center stage and help your business grow. Organizations need to keep a check in order to keep pace with the trends as they will be pivotal in defining your performance in the year 2024 and beyond. The companies that work to accumulate the changes will thrive in the market, rest will perish.

Adarsh Nair

The world is now very much compact, we call it Global Village as a result of digitization and this impresses him! He likes to explore the nooks and corners of the incessantly modernizing world and marvel technologies. He leads the Digital Marketing Team at Prismetric. His passion for digital trends taught him the knack of reaching the huge digital mass to find business opportunities instantly. He writes articles about digital, technical and marketing tactics for business enhancements.