Mobile Apps- What Does It Mean For The Business And Business Leaders?
The real entrepreneurs are the best maestro of innovation. Knowing the way wind of change is blowing makes them aware of what the market needs in the present and the future. Steve Jobs, Bill Gates, and hundreds of other successful business leaders had the same skill which lay the cornerstone of their epic success.
Presently, it’s no surprise to say every change is happening around mobile applications. Saying all the business and business leaders are living and breathing into mobile space is not hyperbole. The reason being it’s making the things done in a better, easier and convenient way by getting things completed ahead of the time and better than their competitors.
The app store is like a magic wand that has a mobile app as an answer to every task or problem. The business leaders have a dire need of mobile apps to do more with less, remove the headache of keeping a backlog, and accomplish the work with great convenience.
Let’s first discuss in detail how Mobile Apps have become a powerful weapon for Entrepreneurs:
Better time management
It’s being said for the leading business person of the world that they literally marry the business they do and devote day and night to create the strategies that maximize productivity. Yet, many budding entrepreneurs feel the time crunch and 24 hours a day are not sufficient to work. Definitely, the number of hours in a day won’t increase, but the best management of the time can help them work in an organized way and achieve more in the least time.
The tech-savvy entrepreneurs make every hour count with brilliant time-management apps. With rescue time, the entrepreneurs can view the reports showcasing the unnecessary things stealing the time; Toggl to keep track of time spend on different projects; enable them to give a reply to the messages in one-touch using Gmail app; the time required in email writing get reduced through Text expander; the emails can be automatically sorted by smart filters with Sanebox to read the email of higher importance.
With mobile apps, the entrepreneurs won’t miss the track, stop letting the redundant activities control life, and can save a lot of time.
Define the work priorities
While juggling between meetings, email reading, and sales pitch creation for the tomorrow meeting, the leaders find the time is flying by and they themselves even don’t know where it went. Moreover, at the end of the day, they find themselves working on someone else’ goals and their own priorities are still unfulfilled. It happens with many entrepreneurs, which can be managed by keeping their tasks on the top of the table via mobile apps.
Remember the milk app will stop you struggling in the management of various tasks with constant reminders to manage everything rightly. Also, the goals can be organized where you can track the progress of your top to-do list’s progress methodically with the MyLifeOrganized app, which draws attention to priority actions. You can keep your eye on the ball without getting distracted from fascinating websites by saving the ‘finds’ to access and read them later through the Pocket app.
Managing teams remotely
Let’s face it: Presently, the businesses are not confined to the four walls of the office. The businesses are having distributed teams around the globe which needs to be managed remotely. But, the distance results in less communication and less information which is not healthy for any business.
That’s where apps allow the entrepreneurs to manage the team remotely, continuously monitor their work, instantly chat with the team, sync the documents, and enable the scattered team works in a collaborative environment. Besides, all the activities can be remotely managed and monitored by the entrepreneur when they travel.
Basecamp, Yammer, Evernote, Project Bubble, Clover, Slack, TeamWork, Trello, and TeamViewer are the best instances of mobile apps that are the favorites of promising entrepreneurs.
Offer security to secure credentials
The business leaders have to remember several credentials to log in the different portals. Also, documenting the passwords is not a good practice due to the fear of getting stolen and misused. In order to keep the critical data safe from prying eyes, the mobile apps are used by the entrepreneurs to store the database of password securely.
For instance, 1Password or LastPass is used to safely store the passwords in an encrypted database, that’s protected by a single password. In this manner, without compromising the credentials security or getting in the trouble of retrieving the password that’s forgotten, the password of the various portal can be kept safer just by remembering 1 password.
Here’s Why Mobile App Has Become A Must-have Business Addition?
Reinforce the brand visibility
The mobile app market that’s expected to reach $100 by 2020 ensures that more and more people will be using mobile apps to perform a variety of tasks, be it personal or professional. It’s a sign the businesses can stay on the top of the user’s mind by making the presence on their mobile.
With enterprise mobile app development, the users will definitely recall the business when they think about the products or services to buy which the business provides. In this way, the digital creation strengthens the business position in the market by staying closer to the user’s heart.
Make a difference
Understanding the significance of business mobility, the market is overcrowded with numerous mobile applications offering similar products or services. The businesses can differentiate and seize an extra edge in the market by offering promotional deals, coupons, or discounts to the users. This approach helps in drawing more customers, keep them engaged and increase the sales volume, thus the revenue.
Not to surprise, 40% of users will go to the competitor after a bad mobile experience. When the businesses engineer the app in such a way that delight the customers and yield amazing experience, then businesses can capitalize with high conversion. The outstanding experience also singles out the business in the crowd just like the iPhone.
In the business sense: Reaching out the right customer at the right time with the right offer is a way to bring more leads down the sales funnel. The mobile app is the biggest rescuer by allowing the businesses to approach the customers based on the geography, demographics and purchase patterns. When you send the push notification for the discount on the product the customer has browsed recently, or the price drop in the products added to the cart, the probability of conversion will uplift.
From the customer’s perspective, they can access and buy the products and services anytime, anywhere. Besides, the facility of 24/7 customer support at the fingertips is an add-on.
The direct and instant connection with the customer is advantageous to the businesses in the sense of building a long-term relationship with the customers. Tracking the purchase history, the businesses can provide special privileges to the existing customers for showing their continued patronage. The exclusive rewards make them happy and encourage them to shop more.
The loyal fan base can also be turned to a brand ambassador or brand advocates by offering surplus benefits so that good word-of-mouth will spread, in addition to improved sales.
The 24/7 connectivity is the biggest trump card for the businesses having mobile apps. The app work as a direct marketing channel between the business and customers, and by staying relevant, the business can communicate with the customers effectively in a manner that customers want to hear from them.
In the hyper-connected world, the business will have a lot of information about the customers through mobile apps, which further aids in engaging the customers anytime, anywhere with contextual messages. For instance, the Starbuck can send a message to the customer going to the nearby shop to try a cup of coffee after the shopping for refreshment.
The merits of developing a mobile app are apparent for businesses and business leaders. The mobile apps create myriad of the opportunities for the businesses to interact closely with their workforce and the customers, eavesdrop what the customers are saying, and make the employees and customers feel valued, which in turn, optimize the operations, enhance the productivity, and positively impact the bottom-line.
So don’t procrastinate. Set a standard and enjoy the benefits in galore with mobile app development.
With a deep interest in new technologies, analyzing mobile application trends and impressive technical concoctions keep him inquisitive. He likes to read and write a lot. New app technologies, gadget fascinations, and big technology announcements kindle the writer in him spontaneously. His articles are his passion for innovative technologies.