How Business Get Successful With Help of Cross-Platform Application Development? - Prismetric

How Business Get Successful With Help of Cross-Platform Application Development?

cross-platform app development for business success

You will be baffled to know that the total number of internet users is growing by 11 people per second these days. These numbers simply indicate that the worldwide online community is joined by millions of individuals who choose to be Android and iOS users every day. With over 1.85 million iOS apps and 2.6 million Android apps available in respective stores, targeting any one of these operating systems is an unseemly decision for the business.

Moreover, developing the best cross-platform applications is a less time-consuming and non-expensive option for business owners as well as top mobile app developers. What is even more interesting is that cross-platform applications are getting increasingly popular day by day.

Now, why is cross platform application development the first love of app developers? In this article, you will find out about the perks of cross-platform app development.

Inception of cross-platform application development

Over the past few years, there has been tremendous growth in the use of mobile devices. This growth itself has fueled the development of millions of software applications for these mobile devices popularly known as apps. Current estimates indicate that the number of cross-platform apps optimized for mobility will quadruple by the end of 2023.

Cross-platform app for a normal user might mean an app that runs on all devices but for best cross-platform app developers, this means software frameworks and languages. The concept of cross platform application development took root in 1995 with the tagline of Sun microsystems; Write once, Run anywhere (WORA).

Although, in the early days it was taken as Write once, Debug everywhere, a frolic jest among developers. Since then, the development tools have ascended in maturity, numbers, and many aspects.

Evolution of Cross-Platform App Development

cross-platform app development - evolution

As a large amount of energy was spent on the implementation of different platforms and the custom mobile app solutions, app development experts encountered some development and adaptation pain points such as fragmentation of mobile devices screens, fragmented system versions, and proliferation of manufacturer customization. It increased costs and consumed longer project cycles. Although the demands are contradictory, companies want apps to go online on time and implement them as soon as possible with low costs.

During this time, cross-platform technology was born and developed. It eliminates the differentiation between different platforms and helps develop high-performance android and iOS dual-platform apps over one coding.

Mixing direction

With HTML came the native app development realizing the application’s UI layout and business logic quicker. Nevertheless, the functions that can’t be executed by just HTML or the user experience that is not good enough can be captured with the help of hybrid development.

As the app engine of the cross platforms is based on the web view architecture, it is very friendly to the developers for hire. It is backed by the massive JavaScript ecosystem of the front end, so sophisticated cross-platform app developers can build apps without any prior knowledge of new technologies.

A few of the technologies representing this are Ionic, AppMobi, and Cordova.

Intermediate language (DSL) compilation direction

As the cross-platform application development process requires the use of specific syntax to write app code through a compilation environment that is compiled into both Android and iOS native app. With this mode, dedicated cross-platform app developers do not need to learn complex development languages like iOS native and Android technology to build cross-platform apps.

The app engine uses a virtual machine to execute complex coding instead of relying on Web view. It helps in communication, state management, interactive processing while improving native communication mechanisms and expanding time. It maximizes the performance of rendering by continuing the front-end development system with well-packaged system capabilities and components.

The technologies representing it are Weex and React Native.

API Cloud

API Cloud is a rapidly growing era in the evolution of cross-platform app development. Based on cloud integration, it explores areas of efficiency revolution leading the domestic low code development platforms. It has never stopped moving forward since its release.

It has evolved from mobile development to a low code development platform committed to providing apps for various industries with customization and enterprise digital services.

Behind any public cloud solution, the core component is cloud API primarily based on the REST and SOAP frameworks as well as vendor-specific APIs and cross-platform. It allows top mobile app developers to freely choose between two modes of mixed development and Intermediate language compilation in the same application.

Best-in-class Experts in Cross Platform App Development.

Perspectives for successful Cross-Platform App Development

As the title of this blog suggests, you might be thinking what exactly does cross-platform app development entail? To help you get answers to this question, we have assembled the blog from three main perspectives as such.

Cross-platform app development from Developers’ perspective

cross platform app development: developers perspective

Creating an application will include making trade-offs between the realities of development and the developers’ artistic vision. During a development process, mobile app developers often operate in parallel universes, isolated by a rigid distinction between the difficulties inherited in iterating a clients’ concept and the app development framework they use.

The developers’ imagination is slowed down by constraints in APIs or frameworks or postponed by some code issues or torn between two individual, Android and iOS, platforms. But, with cross-platform app development, they are in complete control over a comprehensive collection of features on both iOS and Android altogether.

Source code

Writing good code for any application is the topmost priority for developers. It’s a jackpot for sophisticated cross-platform mobile app developers when they have to do it just once for mobile applications on different platforms.

Quicker prototype

Prototype is simply a way to ensure that the product is on the right path amongst the targeted audience. It ensures that the whole idea of the product is coming to reality. The feasibility and flexibility of cross-platform app development services make the rigid process of prototyping effective and simple.

Development speed boost

We have all seen a sudden rise in technological advancements, especially in the digital world. Businesses are now forced to keep up with the technology at a specific pace due to the exponential increase in customer requirements as well as the competition.

This is the factor resulting in planning the successful app development process for cross-platform applications while keeping the time frame right in front of the developers’ eyes.

Thus, approaching a cross-platform app development process helps set a single code and reusable features, components, and plugins. This reduces the time to market and boosts the application development speed.

Product maintenance

Product maintenance post-launch is not an easy job. It includes the inevitable bug fixes as well as continuous product improvement to keep up in the market. Cross-platform platforms surely make the post-maintenance process easier.

With cross-platform, hired app developers have to focus on just one codebase and fix bugs, respectively. It makes the process faster and feasible not only to test but deploy the latest updates and trends.


One of the most important factors developers keep their eye on is keeping consistency in their mobile app design. With a single codebase, their graphics can be compiled to multiple platforms ensuring a uniform look across various platforms. The similar UI/UX design across all platforms streamlines the entire cross-platform app development process attracting more users.

Also, users find an application cumbersome if they have to use different methodologies to access the same app across different mobile platforms. They would rather use one that looks and feels the same on multiple devices.

Cross-platform app development from Businesses’ perspective

cross-platform app development: businesses’ perspective

Developing cross-platform applications can benefit businesses in many different ways. It is a particularly viable choice if you need an iOS and Android app with a top-notch User Interface that offers reliable, faster results, and a seamless user experience. It enables existing business owners or startups to achieve greater functionalities using less coding and more flexibility on multiple platforms.

The cross-platform app development approach is already gaining traction among business owners and gaining the tech community’s interest. As a result, more and more application developers are choosing this technology, making it easier for business owners to hire the best team for their app development projects.

Business owners are choosing cross-platform app development now more than ever for their app development requirements. Let us take a look at its advantages.

Wider market reach

Cross-platform applications support any platform so products can be built and published at the same time on multiple app stores. This has a greater chance of popularity increase for the product as it reaches a wider audience range.

Although each of us has our favorite operating system, one should not let personal choice get in the way of business decisions. Making your mobile application available to both Android and iOS enthusiasts is vital to reach a wider market. It helps you pave the future way to significantly increased revenues.

Minimal upfront expenses

Before the app is released, you cannot earn a single penny. There are times you might have to take some risks by reducing the upfront costs. Top Cross-platform tools like react-native can trim down the upfront app development costs and help you reach the market 1.5x times faster.

The fact that there is only one app to focus on for all platforms is what makes future updates and maintenance cost so minimal. Therefore, with the flexibility to follow the best development process and a leading offshore mobile app development company like Prismetric by your side, the can be significantly reduced without having to compromise on features.

Any platform support

It might fall out of budget to have multiple teams and various sets of native app development tools and that too for each platform you want to go on. A cross platform application framework helps versatile cross-platform app developers to instigate new applications simultaneously on different platforms.

i.e. One team of native app developers working on just one platform backed up with another team for the latter platform seems like a nightmare. So, the right set of tools and one app developing team working on all platforms altogether seems a wiser choice for business owners.

Market analysis

As soon as the company hits a few levels of success, measuring it, collecting the data, and customer feedback are important for the product’s long-term success. Cross-platform app development helps compete with multiple markets by giving the options to adjust right in the early stages of the mobile app development process.

The collected data gives information and acts as a guiding light for the company to head in the most profitable direction. This market analysis helps to secure the desired spot in the market.

Build Your Cross-Platform App the Right Way.

Cross-platform app development from Consumers’ perspective

For any application to be successful, looking through the consumer’s point of view is crucial. Without the consumer being comfortable in using the app, it is more likely to not work in the long run. Cross-platform apps can be automatically updated for each user since they are accessed using the internet.

This means that users can have the latest version of their mobile apps at all times. To reap maximum benefits from the investment, thinking about a customer-oriented application is the right way to go.

Same great app on any device

Most of us as a consumer try our hands-on multiple devices whether it a phone, computer, laptop, desktop, tablet, iPhone, or MacBook, and not all of them are built on the same operating systems. Now the problem arises when, as a consumer, we want to use an app on an iPad while at home, switch to an android phone on the go, and use a browser or desktop in the office.

In this ultra-competitive world, users are demanding to follow a platform-specific characteristic and a similar user experience and user interface to make their lives easier. To be on the same wavelength as the consumers, expert app developers are shifting towards cross-platform applications now more than ever before.

The single app solution that has consistent UI/UX components and runs on multiple devices is a fringe benefit of cross-platform app development for consumers. Tech veterans stick to your business objectives and foster growth through advanced mobile application development.

Hybrid, Native, and Web apps: Know the difference

Long term benefits of developing cross-platform mobile apps

cross-platform mobile app development: advantages

Even after the cross-platform application is designed and developed, the code or portions of the code can be used for future app development. This substantially reduces the app development time and cuts a lot of extra costs.

As cross-platform apps are usually web-based, they can be added easily to the cloud for hosting. Without compromising on application quality, cross platform development services help in long-term benefits by reducing costs and saving time altogether.

Custom cross-platform app development is the right way to go for businesses that are digging for long-term advantages. There are many other abiding advantages to cross-platform apps development, let us take a look at them.

Simple cloud integration

One of the best reasons for choosing cross-platform apps is that they can be easily integrated for hosting services with the cloud. This results in more functional and scalable applications.

The single source code can be coordinated with different plugins and extensions for the better functionality of the app. In short, it is easy to integrate cross-platform apps with the cloud platform due to a single code source. i.e. You can build a cloud-native app without any hassle with node.JS.

A reputed UI/UX design agency like Prismetric can help you build a universally compatible application with groundbreaking designs.

Exposure to the target audience

You will be able to connect to a much broader audience in one fell swoop by embracing cross-platform applications. By building a single app and deploying it over various platforms, including the web. This approach leverages a mobile cross-platform that can target both Android and iOS users.

Providing versatility on these platforms maximizes the offshore cross-platform app making service provider companies’ reach to their core customers. In the bigger picture, cross-platform apps are the soundest choice to increase ROI and reach your targeted audience.

Reduced cost

As there is only one application for all platforms, any mobile application development company knows that this leads to a quicker turnaround. Instead of building an app for each platform, developers prefer less time to develop a single application functioning on multiple platforms.

An agile development process and reusable code go a long way in developing cross-platform applications. It lessens the cost of development and delivers your product on multiple platforms in a cost-effective way.

Faster time to market

While building any cross-platform mobile app, write once, run everywhere is the concept that is followed. This gives the experienced cross-platform app developers privilege of quick deployment and reduces time to market (TTM).

Furthermore, the transformation and customization process becomes easier for the cross-platform app developers as the development is done in a single code. The time to market helps in improving customer engagement by delivering products more quickly than the rivals.

Reusable code

Professional Cross-platform app Developers can reuse the same code across multiple platforms instead of writing fresh codes for every platform. It eliminates drudgery by cutting down repetitive tasks and saves a lot of precious app development time.

With cross-platform, developers don’t need to write a unique code for each platform and devote long hours and efforts to the app development process. It simply helps use reusable codes that ultimately speed up their time and save a lot in cost.

Have an App Idea in Mind?

Wrapping up

It’s probably concluded that we wouldn’t devote an explicit article to cross-platform development if it wasn’t beneficial to all kinds of businesses ranging from large corporations to startups. Cross-platform is bound to set a seal on a maximized market reach along with saving you both time and money.

Although the pace at which app development is changing is incredibly fast and is difficult for businesses to keep up with it. Nevertheless, cross-platform apps can be leveraged more to deliver the desired ROI.

It is a rapidly evolving approach that has already managed to win the hearts of many expert mobile app developers around the globe regardless of being so young. If you are looking for a reliable partner for building your cross-platform application, think no more.

Choose Prismetric for boasting unwavering support of a large developer community.

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