Rise in the popularity of Chatbots in Mobile Apps

Whether you are in the chilly weather of California or in the scorching heat of Mumbai, the exuberance of smartphones or their adoption is visible everywhere. There are a few trends that are taking off, but the one which has been gaining the most momentum is the usage of text-based services or CHATBOT I should say. After the recording breaking growth of e-commerce and m-commerce, there has been a major rise in apps providing personal assistance over chat.

As there is a constant rise in competition in the technology world, organizations have no option but to be on their toes all the time and think on their feet. Statistics also show that more than half of the companies i.e. 51% say that in order to succeed their business needs to be available 24/7 for their customers.

For this, they need an assistant that would be there for their customers every time ready to hear their questions, queries, and suggestions. Therefore, a Chatbot is utterly necessary as it will provide all the necessary suggestions to the customers instantly. Autoresponse, autobots during games, voice recognizers for e-commerce websites and apps, and intelligent personal assistants are the major facilities that are facilitated by Chatbots for mobile apps.

With such stupendous qualities and features that are for the future, many tech pundits consider Chatbots as the next frontier for mobile apps. Developers too are developing such mobile apps that could fodder profoundly the services of Chatbots for their better functioning and customer engagement. It is suggested that you hire chatbot developers to build a chatbot that suits your business.

How is the Rise in popularity of Chatbots in mobile apps more prevalent?

The number of Chatbots is growing

Organizations nowadays are steadily beginning to realize the impact and what can be accomplished through Chatbots. From the mobile app’s point of view, bots can create their own set of attractions and attain the targeted audiences’ attention in a grand manner. In addition to this, they can be the main factor in bringing the audience on board and making them your loyal and trusted customers.

Technically also, integrating the chatbot into the mobile app is not too difficult. All you need is a simple interface in order to get your bot activated in the app. Integrating Chatbots will allow the apps to communicate on the scale of one-to-one or one-to-many as per the requirements. Artificial Intelligence (AI) and more importantly machine language are the core technologies that are used among many Chatbots.

All these technological advances have made Chatbots ubiquitous and trendy. They are everywhere, right from the banks offering customer services through a conversational bot, to the funny clever bots that are used for entertainment purposes. They give the customers an entirely new experience that is beyond the normal or the traditional methods that are followed.

Business Perspective

We all know that there are billions of smartphone users around the world and they are rising with every passing day. Therefore, it becomes a necessity for organizations to engage their customers that will be compatible with businesses of different shapes, sizes, and requirements.

Seeing the trend already rising, many top companies are using Chatbots for their mobile apps for authentic app distribution and enhanced user retention and engagement. In the coming future, technology will be the key to optimum consumer experience, app productivity, and customer service.

Stats also show that almost 46% of people would choose a messaging mobile app rather than an email as a first mode of communication before starting a business. They (emails) have been around for decades yet people decided to move away from them, this shows the level of exuberance and juggernaut mobile apps has caused in businesses nowadays.

The reason behind this is that obile apps give the customer a chance of interacting with the company at a personal level and a chatbot there acts as the ideal catalyst in it. Artificial intelligence helps boost business in many ways and achieve goals faster.  As compared to email, mobile messaging apps render instant back-and-forth communication between consumers and businesses, also in addition to providing them a sense of privacy so that the customers can feel at home while purchasing anything from the company’s website or app.

What is the importance of  Chatbots in mobile apps?

You will be probably wondering what is the significance or hold that Chatbots provide mobile apps in this competitive business scenario. Here are some perks:

• Whether your mobile app is E-Commerce or messaging, Chatbots will make your mobile app or business available and reachable 24 hours a day and 7 days a week.
• The integration of it will be messaging mobile apps such as WeChat, Messenger, etc. will help in delivering messages to the customers without them needing to log in to the site.
• Customers can contact the company in numerous ways through Chatbots, which allows them to navigate between different departments with utmost ease.
• The usage of Artificial Intelligence to improve customer service is also an added advantage that can be the perfect foil for imposing a better brand impression on the customers.

Final Words
At present, Chatbots are in their infancy and it would take them a lot of time and effort to reach oblivion. They can help the mobile apps to give a fully immersive and unique experience to the customers that would help the apps to be afloat in this cutthroat competition. So if used to the core, Chatbots in mobile apps could lead to a very formidable technological bonding favoring both the consumers and the organization in the future.

Ketan Chavda

With in-depth knowledge in International Business Management and Information Technology, he can effectively craft business enhancement strategies and can skillfully untangle technical complexities. This has laid the path for him as the Co-Founder and MD of Prismetric . Writing about the new age technology and sharing his thoughts on the continuously evolving business trends keep him content.