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The business world was usually the same, working at its own merry way since the inception. The working method got a bit higher after the Industrial Revolution, but it will probably be safe to say that this kind of thing will not happen again on a large scale. While, if we look on the hindsight, with the adaption of technology, more recently mobile technology, the rate of developing, innovating and evolution of the business communications have received a major boost and it has by far changed the landscape for the businesses to endure themselves and expand their horizon.
Business studies also reveal that by the end of 2016, the number of people accessing mobile or smartphones in the US will jump from 174 million to 265 million. Observers also believe that, the world has now entered into the “post-pc” era, that means only a handful of people use computers or laptops to access internet, as they are exclusively surfing about this on their smartphones or tablets.
It would not be an overstatement if we say that technology has literally changed every aspect and the manner in which each business communication operates nowadays. For example, if we look at the e-commerce sites, they are creatively using push notification for better customer engagement and retention. The demand of accessing business and product information through mobile technology is constantly surging as the consumers and the client have preference of using mobile technology for better results. Mobile devices make it easy for the user to collaborate with other devices so as to have an optimum communication with the vendors, staff and the customers.
With such unblemished features; more and more business whether technical or not are tending towards mobile technology in order to enhance their area of work and widen their customer base.
Let us see in detail about the legacy of mobile technology that has changed the manner and the landscape of businesses.
The integration with mobile technology has made the business operations smoother, accurate, and swifter than ever before. The evolution of mobile technology has been instrumental in synchronizing and streamlining the business process as it has been roping in a lot of accurate technologies.
Cloud technology has been helping to achieve the optimal level in the business. It has been instrumental in managing the data in large quantity allowing the organizations to focus on things that will lead them to further flourishing their business.. The accessibility problems has been resolved to a great deal through cloud computing as the customers can connect with the products from anywhere and the organization also can stay updated about the customer requirements. As a result of this, accurate and upto the point information can be provided to the customers and thus considerably increase the communication process excessively.
In the marketing field also, mobile technology is gaining momentum off late as the majority of the customers are turning towards their mobile devices for the requirements. As for example, beacons are excessively deployed on stores as with Bluetooth; these can deliver personalized offers to the consumer’s mobile phones. In addition to this, push notifications in mobile device can serve the purpose of customer engagement and retention in a major way. With impeccable tools and applications, businesses and organizations can target their customers in a more competent manner. Additionally, this can aid invaluable data and statistics to the company that will help them in boosting their sales.
It is said that a highly satisfied customer is more likely to convey your business, product or app to their family or friends and with mobile technology, the process will happen on a more regular basis.
You have to start with the customer experience and work towards technology- not the other way round
We all know that the workforce today has become mobile. With millennials comprising the major part of the workforce, they tend to deliver better in working spaces that provide them flexible time schedules. Thus with mobile technology, the organizations are able to bifurcate their work force and expand them to a global level. The business communication system has evolved immensely as the colleagues can collaborate from even the remotest part of the world and the hindrance in clear communication process is completely abolished.
Smart mobile devices have demolished the obligation of remaining physically present at any kind of work. With technology, the employees can work from anywhere, conduct teleconferences and online meetings, video calls and so on to discuss on different matters and contribute to the work in a more efficient and synchronized manner. In this way, the employees can completely diminish any chance of leaving behind any lagging work and profoundly help them in meeting deadlines and thus improving the productivity at the workplace.
In addition, the flexibility in timing and work-culture with the help of mobile technology can motivate the employees to put in their maximum effort and give more than 100%.
Mobile technology has been the much needed blessing that the business world was craving for. Apart from streamlining the process, mobile technology has generated more career options and employment and as a result more and more startups are flourishing on both national and international front. As the “Sunny side” is steadily rising; the collaboration of mobile technology in business operations is up for the good and heading in the correct direction.
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