Improving User Engagement in eCommerce Apps : Tips and Techniques

Nurturing shopper delight by enhancing eCommerce App User Engagement

Ultimate Guide To Improve User Engagement With Ecommerce Mobile Apps
Ecommerce stores are growing by leaps and bounds as people are shopping online at an unimaginable speed. Thanks to the internet which has allowed retail businesses to reach out to their customers 24/7 across any device. Out of all digital means, eCommerce mobile apps has taken the world by storm because 81% of the population use mobile phones and keep it close to them at every time.

Ecommerce stores have recognized that harnessing maximum potential with only e-Commerce websites is implausible and it’s essential to adapt to eCommerce apps. When you review the eCommerce trends in 2023, you will find out how important it is to open a mobile window for Ecommerce stores. Retail m-commerce sales will get more than double and reach $728.28 billion, and account for 44.2% of retail ecommerce sales by 2025.

The upward trend in m-commerce sales speak tons about how eCommerce businesses can get a major share of the market with a mobile app. Thus, partnering for eCommerce app development to build an efficient online store will help to gain a better lead in the market.

eCommerce Leading Apps

As of September 2022, the number of eCommerce apps available in 2 of the leading app stores has risen to 5.19 million and there are more additions every week.

With such high competition it becomes important to gain the attention of the users so that there is an increase in your eCommerce sales. This is how the aspects like driving maximum user engagement, time on app, and providing excellent customer experience became interesting KPI factors for eCommerce businesses. Let’s understand why user engagement is vital to Ecommerce mobile stores.

Why is increasing user engagement important for eCommerce apps?

Ecommerce mobile app engagement defines the interaction between users and mobile apps. Higher app engagement determines that users are taking actions as expected, which results in higher sales, retention, and revenue. Thereby increasing user engagement brings a plethora of benefits to eCommerce businesses.

  • Increases customer lifetime value
  • High average order volume uplift ROI
  • High rate of user retention with better user experience
  • Improved loyalty results in repeat purchases
  • Clicks on push notifications and email open rate get increased
  • Improved brand awareness and also enable word-of-mouth marketing
  • Browsing specific product category increase sales
  • Improved data collection which further helps in more personalized suggestions

Now, it’s clear how higher eCommerce app user engagement is shaping the future of online stores. Also, the amount spent by retail businesses on eCommerce app development costs brings high returns. However, achieving high app engagement rates with improved user interactions requires following a couple of tips. Take a look at the eCommerce app user engagement strategies that positively impact customer lifetime value, retention, and revenue.

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8 tips to improve user engagement for your eCommerce app

Highly engaged customers are a valuable asset to Ecommerce stores. Engaging customers through mobile shopping requires some intelligent tactics to follow from start to end of the customer’s journey so that desired results are achieved. Let’s dive in!

Streamline the onboarding process

Ultimately, the people who expected to become your potential customers get to know about the Ecommerce mobile app either from app stores or through the Ecommerce website. They expect to have the best onboarding experience. The onboarding journey starts with app registration or the sign-in process. Make it easy for users to sign up and get started with your app. Simplify the registration process by offering social media login options or using auto-fill features to reduce friction and increase user adoption.

In addition to social signups or logins, 3-5 step tutorials are also popular that help users understand the app’s functionalities so that they can easily start shopping. Meanwhile, sending a welcome message delights the customers and builds their trust in the brand.

Navigation becomes a breeze

A seamless navigation structure helps users to easily get around the app, browse product categories, and find the products easily. That’s why design elements must be placed aptly, which is described in the Ecommerce UI design guide. Say the toggle menu on the navigation bar should be a stick menu that eliminates the users’ need to scroll to the top when they are at the end and looking to access the top menu.

As mobile device screen size varies, the users are allowed to browse products either in a grid view or list view followed by product details. As the left and right swipes score popularity, horizontal product browsing would help in increasing eCommerce app user engagement.

Product search gets simplified

When users search for the product and are unable to find the same due to unstructured navigation, they start looking at the competition. Layered navigation followed by filters and product sort features makes it easier to find the desired products.

Wishlist functionality is a great help that allows users to shortlist the products that they want to buy. It helps them save products for later purchases and eliminates the need to search for them again. Social sharing of the products also helps in finding product links on social channels.

Personalization at scale

Nowadays, users show reluctance towards generic and irrelevant messages. Utilize user data and preferences to deliver personalized recommendations, product suggestions, and newsletters. This can enhance app engagement by making the look and feel more tailored to each individual’s needs and preferences.

Push notifications are an effective way to re-engage users and increase retention and conversion two-fold. Send personalized and relevant notifications about new products, order updates, or abandoned cart reminders. Facilitate newsletter subscriptions for specific product categories so that users can opt-in for selective newspapers, which improves engagement level.

Lucrative offers that appeal

Seasonal offers, discounts, and vouchers attract users and engage them while visiting the Ecommerce application. Time-bound flash sales help in instilling a sense of urgency in the customers to buy the products. Incorporate time-bound countdown sales that motivate customers to buy products as early as possible.

Discounts, vouchers, and coupons play a vital role in increasing sales. Also, enabling these offers during peak times or the holiday season helps in increasing sales. Implement gamification elements such as rewards, badges, or challenges to make the app more interactive and engaging. Reward users for specific actions like making purchases, leaving reviews, or referring friends to incentivize their engagement.

Increase loyalty with feedback and rewards

Loyalty programs, feedback, and referral rewards are some of the important eCommerce app features to have in your application. Encourage users to provide feedback and actively listen to their suggestions and concerns. Regularly analyze user feedback and implement relevant improvements or features based on their input. This demonstrates that you value their opinions and encourages continued engagement.

Reward loyalty that the frequent customers show in repetitively purchasing from your m-commerce store by offering discount coupons, and adding loyalty points that customers can redeem on purchase. Providing referral codes to the users and allowing them to earn referral points when they refer the app to their friends and the friend signup for the app.

Improve customer support with instant chat

Bad customer support frustrates customers and drives them away in the age of instant gratification. The brisk shift from Ecommerce to M-commerce meets the need for instant customer support through chatbots and social chat that customers look for the most.

Pre-trained chatbots provide answers to the users’ queries automatically at a speed that surpasses human support team capabilities. The instant support 24/7 engages the customers. The in-built social chat options such as Zopim and WhatsApp also provide necessary assistance when required.

Handy checkout

Simplify the payment process by providing a variety of secure and convenient payment options such as credit/debit cards, mobile wallets, or digital payment platforms. Consider implementing features like saved payment information or one-click checkout to enhance the user experience. Keeping one-page checkout reduces the number of fields to complete and review before the final purchase.

Thereby effortless checkout reduces cart abandonment rate and drives better user engagement. Also, order tracking allows users to keep track of orders they have placed.

Elevating Your eCommerce App Experience

Hundreds of Ecommerce mobile apps already exist in the world wherein some of them end up getting popularity everywhere while some are uninstalled. It indicates the mobile app channel that’s acknowledged as the best alternative to drive maximum user engagement must be used strategically. In addition to developing a mobile app for an Ecommerce store, following a couple of tips would help in getting an edge over the competition. Take your users’ interest and engagement up a notch by considering the discussed tips and tricks.

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