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Being able to see what an item looks like for real, or the liberty to sort the products based on a price range are some of the most favoured features of generic online shoppers. Be it Amazon, Myntra, or other eCommerce apps, a lot of them have cracked the code of giving their customers convenience and satisfaction when it comes to online shopping.
Today, the business that understands the assignment of what a customer longs for wins both their hearts and the market. A good insight into the demands and requirements of customers can help businesses grow exponentially. This can be done by opting for the best eCommerce development services.
If you’re contemplating creating an eCommerce app, the right amount of quantity, quality, and singularity in terms of eCommerce app features is the way to go in these times. In 2021, e-commerce sales crossed a humungous mark of 5.2 trillion US dollars globally.
The face of the eCommerce market has changed drastically over the past few years and this has been possible because of the consistent efforts of the pioneers in the field. Among the 20 countries in the recent industry calculations, Brazil is all set to become the largest consumer and developer of the eCommerce industry by 2027. India sits at the third spot in the same list.
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When you take a leap of faith to have your eCommerce business set up, you should have already done in-depth research. You should know all your eCommerce business aspects inside-out and the eCommerce business models that will best work for you.
Most business ideas start with their website as the first stepping stone. When you learn about the minute aspect of how to build an eCommerce website that caters to your audience, you can get them to engage and talk about your product.
Over the past few years, the eCommerce industry has taken a leap from people being sceptical about buying things online to them now buying even their everyday dairy and morning flowers via an app.
The entire range of statistics points toward the direction of consistent growth in the eCommerce industry. Though the industry has been trying to reach higher altitudes, there are some challenges for the line of business are still apparent. Several potential customers do not reach the other side of becoming gone and just end up being a lead on the app because of a few eCommerce app features that they’d like to improve.
These features for eCommerce apps are of prime importance to both customers and business owners. People hesitate in downloading eCommerce apps and trying them out for the first time due to several known and unknown factors. If they find the app interesting to spend time on and use for their shopping purposes, there is a high chance they’d come back again.
But if the app lacks advanced eCommerce features that grab the customer’s attention by providing the desired convenience, it can adversely affect retention. It is worth mentioning that the eCommerce app development cost depends on the number of shopping app features you want on your product – the fewer the eCommerce mobile app features, the lesser the costs.
As an eCommerce startup or enterprise, you do not want these factors to hamper your growth. Hence, we have brought you a list of essential eCommerce app features that you can include in your app to flourish your online business.
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While scrutinizing what your startup will require to reach the high-end limits, you end up attracting a lot of stress as a result some miss the whole point and take bizarre steps. These little things could make or break your eCommerce business over time.
In today’s time not thinking about mobile app development for your business would be foolish. In an era where there is a mobile app for everything, your eCommerce startup is no exception. If it can be done, do it, without a second thought.
While you may opt for some must-have features in your mobile app, there still needs to be some features added to this special eCommerce app for better customer retention.
How long will the users look at those lists of products, keep scrolling, and put things in their carts? Shopping does become monotonous and boring after a while, to be honest. Spending a few hours in a local market or even an eCommerce app can become tedious. The inclusion of audio experience in any form can keep your clientele engaged with the app for a longer period while enjoying their time there.
Taking inspiration from Myntra, which included the eCommerce feature ‘studio’ where people can upload short videos and pictures of the products they’ve bought on the app, either reviewing them or marketing them can work wonders. Similarly, Hinge has introduced a video feature wherein the users upload short videos of themselves or their interests have taken the dating app by storm.
Try adding a similar or maybe, a unique feature including audio exposure in your eCommerce app, and don’t be surprised if it shoots up in a matter of short span of time.
People buy what they watch and hear is good. If they see their favourite influencers vouching for some products or apps in front of millions of people, its sits in the back of their heads. And, even if not immediately, it is human nature they would make decisions based on what they’ve heard and watched others do.
The entire façade of the eCommerce industry has changed because of the live streaming feature which was mostly introduced by many apps during the pandemic time. The enterprises can showcase their app or website or even products on various renowned profiles which put the product or website’s link on the screen. People are seen to be showing interest in such linked products.
The conversion rate of customers increases by multiple folds as compared to the organic marketing strategies. People are seen to be converted into full-time customers of the apps 10 times more than eCommerce website features due to the live stream feature. Also, the live stream feature is set to bag $ 35 million dollars by the end of 2024.
Top eCommerce Industry trends to know about and integrate the most useful ones.
The first thought after looking at a product is, ‘will it look good in real in the space that I’ve to put it in?’ People keep pondering upon such questions until they are given the tiniest proof that the product is actually satisfactory.
One easy way of making customers believe in what they’re buying is by showing them how it would look in their homes. Brands like Ikea and Sephora have turned to Augmented reality demonstrations of their products and it has well, paid off.
AR technology helps customers interact with their product before even buying it. They can engage in a few turns and rotations of the product to see how it looks from each angle and make wise decisions.
Who doesn’t like free gifts? Though this is not exactly that but has a loose effect on the tender hearts of your customers. The buy-now-pay-later transactions are bound to increase by over $450 billion by the year 2026.
People can put their chosen products into the cart and opt for the BNPL payment option and pay for the product later in several fixed instalments. eCommerce giants like Amazon have already introduced the feature of pay later which is applicable to numerous products. This gives the customers a feel-good sense as they feel they are able to afford their most precious items.
Isn’t it a great idea to fit your startup’s visuals alongside the Connected TV screen? People have been using this eCommerce mobile app feature for a long time now. Apple and Google devalued the concept of third-party cookies due to which eCommerce businesses started looking for alternatives to showcase their brands to customers.
One of the best alternatives to get onto the screens of your customers without invading any privacy measures is to indulge in CTV advertisements. A substantial portion of the populace has now started using connected TV devices. Advertising your app onto these devices alongside the content of connected TV does not harm anybody. Recent research studies show that 82% of Americans have at least one linked device in their homes.
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There is a high-end need to match up to the standard of competition in today’s digital era. In response to the ever-shifting shifts in consumer behaviour, business owners bifurcate eCommerce app features into front-end and back-end functionalities to provide a seamless user experience. The freedom of creating whatever and however they want is taking their businesses around the world.
Forbes reports that headless technology funding has reached a staggering $1.65 billion, indicating demand over the past two years. The eCommerce app’s headless architecture feature makes use of APIs to exchange information in real time between the consumer at the forefront, the backend process, the systems, and the tools.
This makes it simple to manage and integrate multiple channels without having to use separate systems and tools.
Also read: Top Mobile Commerce Strategy and Trends designed for success
Whether you integrate it at the very beginning of the app usage, that is while registration or interlink it while the customer is trying to procure the details of the product, social media accounts can give you multiple benefits.
People love to be shown products of their interest that they might have been searching for elsewhere. It works as if the app has read their minds. Also, the integration of social media accounts make the customers more linked and organized since they do not have to maintain a zillion accounts. Grabbing the opportunity of availing discount codes is an additional, most favoured benefit for the customers.
As mentioned, users buy what they find fascinating. A product pictured against a white wall in dim light, the sorting options that do not really work adequately, price range feature not doing the job properly, all these can make the customer run away. There is no scarcity of apps that are providing a good user experience to their customers.
Keeping this in mind, you need to ensure that the customers deliberately yearn to be on your app and use it. If you update the technologies in the app to the latest in the field, your users will not feel outdated. The entire experience should be worth the time and money they are expending. This makes eCommerce UI design one of the essential aspects that can ensure a better success rate for your eCommerce business.
As your app is doing great, working just fine, and has customers coming in, staying, and some leaving as well, but things are fine. But you do need to put in that effort to perpetuate these good times. You might want to get above that ‘just fine’ level and do something that makes your customers feel connected to the app.
You cannot get into the personal lives of your customers to know what they like and what is on their minds, but you can definitely put your analytic skills to use. Make use of Google Analytics or other analysis engines to find out which products on your eCommerce mobile app are most visited, ordered, or requested.
This analysis will help you understand user behaviour closely. You can thereby attend to the needs of your customers and provide them with what they want.
Customers trust their counterparts, humans, who’ve had experience more than they would believe a software or machine. The feedback and ratings that you receive on your shopping app are not only for the benefit of your customers, but are equally crucial for your business.
People deliberately count the stars on the app feedback page more often than they count the stars in the night sky. The need here is to know those who have found the app useful, and want to know how it can benefit them through reviews. So, make sure your app is among the high-rated ones. Also, it is fine to push your customers to give feedback once in a while.
eCommerce App features make an integral part of the eCommerce business. The features highlight the user experience of the application. This, in turn, decides whether users will like to stay on your app or not. Including the above-mentioned eCommerce features for mobile apps can help you grow your enterprise right upward.
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