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Today’s users spend 27% of their time on mobile devices for playing games, says a market study conducted by Nielsen, a leading market research firm based in U.S. Here mobile games embrace both native games and mobile web games. Experts anticipate that the mobile gaming industry will reach a milestone of $40 Billion revenues by 2018, from $25 Billion in current time.
In its early years, mobile games were seen as entertainment for younger generation. But today’s mobile gaming is a potential platform for marketers to win a real engagement with their target audience. The community of mobile gamers has been growing at a skyrocketing pace ever since 2012.
About 50% of mobile game users in the United States belong to an age group of 25-44. And U.S isn’t the only country witnessing Smartphone explosion, but the trend is taking the whole world, including both developed and developing economics, by storm.
Today, most of the brands out there aren’t wondering why they need to embrace mobile game into their branding and marketing strategy. Instead, they are thinking how to use the maximum potential of mobile gaming to enhance their brand image and build deep engagement with their target audience.
If you are a brand or an enterprise who has never considered of building a mobile game for branding and advertising before, it’s best time to consider it! Better late than never! Are you saying your business belongs to a boring industry? Well, customers love spending their good time on playing some fun and cool games on their Smartphones.
Enter the Game of Branding with Mobile Gaming Before Your Market Competition
Wondering if which other brands have already invested a fraction of their marketing budget in mobile game development? Well, there are many. Red Bull, WWE, Nickelodeon and Pepsico’s Brisk Ice Tea are to name a few. Have you played Angry Bird Rio? Well, that was launched as a part of the promotional campaign of the film ‘Rio’.
It’s not surprising to watch your favorite stars like Arnold Schwarzenegger, Kate Upton, and Mariah Carey promoting mobile games with underlying branding messages.
“The mobile gaming industry is still in its early stages and there are no fixed rules on how third-party advertising can work. One key principle is that in-game ads have to ensure a good user experience. Product placement seems to be the most interesting form of in-game advertising and from what we’ve seen, it can be very engaging to users”, says the CEO of a leading Game development Company.
The significance of mobile game development in attracting, engaging and retaining the target audience of your brand is beyond question. Let’s check out 4 primary benefits of investing in mobile game development that can truly enhance your brand identity in your niche market.
Summing It Up
Admit it! This is Smartphone driven era and mobile games are ruling the ecosystem of mobile apps’. So, investing a share of your branding campaign to mobile game development can help generate brand awareness and pull deep customer engagement.