Weekly Analytics 32: Top Stories from the Mobile World (Feb 9– Feb 15)

It was Valentine’s week not only in the outer world but in the world of mobile technology as well. There were many technologies that made headlines last week, but we at Prismetric through our defiant research process has brought in the perks for you. Artificial Intelligence, Virtual Reality, Data syndication, marketing, Mobile apps and Augmented reality showed some serious up-rise in the past week and were the talk of the “Tech Town.”

In addition to this, there were some security concerns with the WordPress websites as the hackers were able to sneak in through the security of its non-updated versions. As more than 25% of the website work on WordPress, there is a serious danger of them slowing down or displaying improper and adulterated data.

So, as we had a yet another exciting week, let us dug in deep and see the impact the above-mentioned technologies has had on the mobile world.

Other Stories:

Augmented Reality: AR and VR are growing their stature in the market

Looking at their all-round popularity, analysts forecast that the global AR and VR is expected to grow at a rate of more than 41%. Moreover, the reports also show that the value of gear market will reach at about 34 billion by the year 2021 and will provide segmentation based on technology. The integrated system of AR and VR has become the eye candy for the marketers and is creating opportunities to expand their horizon as well as brand name.

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Connectivity mobile apps: Google providing myriad messaging apps

Despite being a search engine giant, Google is still not considered as the best choice for person to person communication. But now, to rectify this lag, Google is offering 12 communication apps and services for video calls, voice calls, text messaging-mails, etc. These communication apps are said to be the best in class, amazingly designed and optimally integrated with Google services. The products developed here are designed for distinct use that can serve the users with their requirements to the utmost optimum.

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Artificial Intelligence: AI can jumpstart retail industry’s mobile strategy

We all are aware of the fact that mobile has become an integral part of the shopping experience these days. Consumers cordially spend more time on the mobile devices rather than the desktops or laptops and thus the retail industry has to sneak in and improve their mobile presence. With AI, the retailers can give the customers to shop according to their own terms despite the distance barrier.

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WordPress Update: Consequences of not updating CMS regularly

Last week there was a big hoopla about the hacking of the non-updated versions of WordPress. Hackers sneaked in through a security loop hole of the non-updated versions and hacked down websites. Around 67000 websites fell prey to this security breach which could have been avoided if the CMS was updated regularly.

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Marketing: Tips for attracting the millennials

As millennials constitute the major portion of the consumers and the costumers in today’s world, they are by far the talk of the marketing industry. Unlike their predecessors, they are quick in decision making and think on their feet. They are tech-savvy and want everything on their fingertips. Thus with technology consuming the major portion of their day to day life, it is important for the marketers to mold their marketing techniques according to them.

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Pallav Mandal

Optimization in any form is beneficial, he believes. With the heart of an analyst, he has a keen eye on the terms that will actually sell. The deeper he researches the better the output will be, he reveals. While optimizing websites, he spends ample time in blogging his thoughts about interesting tech stories, strategies, and technologies. He eliminates his inferences but includes the facts to nourish his readers with information.