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The millennial generation, the young group of consumers born between 1980 to 2000 – also known as Generation Y, is the maximum targeted and most important niche for the majority of businesses out there. This generation has grown up with all-time-connectivity and has witnessed the fastest revolution in mobile technology.
From social communication, education, entertainment and shopping to all other needs of their life, they are most dependent on mobile devices, mainly apps. About 85% consumers, from 18-24 years of age have been found spending about 37 hours on mobile apps each month, says a Nielsen survey.
86% of consumers of age 25-34 own a Smartphone, while 85% of 18-24 age group consumers have access to a Smartphone. It is these young consumers who always carry their Smartphone everywhere every time. Adding more to these facts, almost 75% millennial prefer shopping from mobile apps. Each of them has average 20 apps installed in their Smartphone.
It’s no brainer to see why the millennials are the target audience for businesses having a mobile app or the one’s planning a mobile app development. However, there is one caveat for every business going mobile. This millennial generation behavior and preference isn’t same as their older counterparts.
55% consumers of Gen Z (16-22 in age) and Gen Y (23-34) generations say poor user experience of a mobile app will prompt them not to buy the products/services of the app. Traditional design concepts will prove to be of more harm than good to your business while targeting this millennial demographic.
Today’s younger consumers demand best experiences and more creativity. So regardless of which platform you choose for your mobile app development – Android, iOS or any other, it is important to ensure your app is millennial-friendly. We have got you some can’t fail tips to make your app development resonate with the millennials’ taste.
There are many other apps that have won the hearts of millennial by adding a little more to their convenience. For example, find any good article/news/story to read, you can simply add it to the Pocket app and read it in your idle time. Here speed and performance of the app are crucial factors that can win or lose you game.
Need some more mobile app development tips to capture the millennial market? Let us know about your query or requirements and we will drive you through the process of app development that not only quenches your needs for an answer, but also show the path that will transform your idea to an app based on your need.
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