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Smartphones and tablets are taking eCommerce success a step ahead by offering truly dedicated buying experience to the customers. Apart from creating responsive mobile e-stores, retailers are fast investing in eCommerce mobile applications to leverage a number of advantages, one of them being high audience engagement. Beyond creating an additional consumer channel, these apps take a business-customer interaction to a new level altogether. Let’s elaborate more in this direction.
Mobile traffic is on an all-time rise as mobile devices and their owners are inseparable. It entails an uninterrupted way to be connected with your targets without time and place playing the spoilsports. Apps take advantage of this unbreakable bond and facilitate multiple ways to engage the audiences. Desktops and even laptops fail to match the convenience.
You may develop an eCommerce app that takes advantage of several inbuilt tools and features of the modern Smartphones. One good example is that of mobile camera that your app user may use click and share pictures of products while shopping at a brick-and-mortar store. The scanner is another tool that may help users to find more information about products by scanning the distinct codes. Your app may also utilize microphones by allowing users to place their orders verbally. The idea is to enrich their experience and keep them glued to your eCommerce store.
Facebook, Twitter, Pinterest, Instagram and other popular social media sites are more accessed using mobile devices than desktops these days. By incorporating social media buttons and access in your app, you add more power to the customer engagement efforts:
Establishing greater audience engagement is possible if you have a concrete way to communicate with your targets. E-commerce apps make it possible in the following ways:
Mobile apps are great at helping retailers gain valuable insights into user data. You may use this data based on demographics like age, gender, income, shopping behavior, personal interests, and more to deliver a unique personalized experience to every single customer or target. It would obviously enhance their interest in your store.
In order to achieve these engagement benefits, it is important to develop an outstanding app for eCommerce. Remember that hundreds of them already exist and you must acquire an edge over them.
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